The rise of the group exercise gurus
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
University of Brighton
£51,630 to £59,828 pa
Falmer, Brighton, UK
star job
Away Resorts
Competitive
Mill Rythe Holiday Village, Hampshire
Enable Leisure & Culture
Competitive salary plus commission
Wandsworth, London, UK
South Derbyshire District Council
Up to £65,000
Derbyshire, UK
Superbowl UK
Competitive salary + benefits
Macclesfield, UK

The rise of the group exercise gurus

Training opportunities
training opportunity
Focus Training
location: Nationwide, United Kingdom
training opportunity
British Weight Lifting
location: Nationwide
training opportunity
Institute of Swimming
location: Nationwide
more training
I’m committed to helping our teams maximise the skills they bring to the table

A new breed of health club professional is starting to make its presence felt in the industry. Increasing numbers of operators are appointing a “head of group exercise” or similar job function, recognising the contribution that group exercise now makes to their success.

Health Club Management spoke to three such rising stars in its March 2019 issue, finding out what is driving the trend and what impact this level of commitment to group exercise can have on their organisations.

One such is Antony Stewart, head of group exercise at Third Space. He explained why the development is becoming more and more commonplace, saying: “Without a direct revenue line, group exercise has historically been a neglected part of the product offering, with only lip service paid to the huge role it plays in retention and profitability. But, in recent years, the boutique market has really set the standard in terms of immersive experience, with nightclub sound systems, lighting, cool instructor style and service.

“With growing recognition of its importance, it’s a great time to be involved in group exercise.”

Pure Gym’s national group exercise manager Dave Cross adds that since group exercise is a constantly evolving area, it is important for the business to have “someone at the forefront, tracking those trends and aiming to catch those waves”.

Both of these operators have gone through a process of rationalising their group classes and instructors to deliver a better experience. In Third Place’s case it has almost halved the number of instructors it works with, while significantly increasing the number of classes it provides at each site.

“We believe fewer instructors delivering fewer programme types is key to getting more people doing group exercise,” said Stewart. “Our instructors teach between six and 20 classes per week, meaning our members see familiar faces, who are passionate about the club.”

Cross said that educating fitness professionals across Pure Gym has created a much stronger commitment to group exercise, and has “highlighted the incredible engagement that classes bring to our gym”.

Virgin Active’s recently-appointed group exercise head, Israel Rivera sees the role very much in terms of helping the company’s fitness professionals to feel engaged and empowered, with a clear career trajectory ahead of them.

He said: “I’m committed to helping our teams maximise the skills they bring to the table, so we create member experiences that actualise our mission to make exercise irresistible.”

The way to do that is to also make it immersive, enjoyable and convivial, while extending the reach beyond the club, and building communities, Rivera continued: “The Virgin Active customer experience will be much more personalised, by acknowledging, respecting and celebrating uniqueness and individuality.”

To read the full article see Issue 3 2019 of Health Club Management here

Sign up for FREE ezines & magazines
A new breed of health club professional is starting to make its presence felt in the industry. Increasing numbers of operators are appointing a 'head of group exercise' or similar job function, recognising the contribution that group exercise now makes to their success.
HAF,FIT,IND,PTS,TRA
imagesX/THUMB341427_671703_805637.jpg

More News

1 - 15 of 38,615
18 Apr 2019
A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy. SC2, which ... More
18 Apr 2019
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened ... More
18 Apr 2019
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part ... More
18 Apr 2019
Ukactive has revealed the finalists for its annual industry awards. This year's edition is set to be the largest ever and will feature 18 different ... More
18 Apr 2019
Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in London on behalf of Bromley Council. The deal will include ... More
17 Apr 2019
The number of physically active adults in England hits a record high, Swim England calls for health professionals to prescribe swimming, visitor attraction dedicated to ... More
TVS Sports Surfaces
TVS Sports Surfaces
17 Apr 2019
The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental Health Awareness Week this year. Taking place from 13 to ... More
17 Apr 2019
The Football Association (FA) invested a record £128m into English football during 2017-18. Reporting its results for the financial year ending 31 June 2018, the ... More
16 Apr 2019
Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new studios. The franchise-based company has opened sites in Coventry and ... More
15 Apr 2019
The spa at Donnington Valley Hotel in Newbury, Berkshire, UK has launched a new spa package inspired by gin. Called 'Spring into Gin', the package ... More
15 Apr 2019
Oulton Hall hotel in Leeds, UK, has named Leigh Mulholland as its new spa director. Mulholland previously worked as the sales and revenue manager for ... More
15 Apr 2019
A study on exercise injuries has suggested that people who engage in high-intensity interval training (HIIT) could be putting themselves at greater risk of injury. ... More
Focus Training
Focus Training
15 Apr 2019
The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to ... More
14 Apr 2019
Anne Biging, co-founder and CEO of Healing Hotels of the World, has been named ‘Woman of the Decade in Business & Leadership’ at the Women’s ... More
13 Apr 2019
An industrial heritage visitor attraction at a castle in Merthyr Tydfil, Wales, is being planned and will tell the story of the town, which was ... More
Ridgeway Furniture
Ridgeway Furniture
1 - 15 of 38,615
Active IQ
Active IQ