Virgin Active to launch 'tech-savvy' London health clubs in early 2015 | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Hull Culture and Leisure
30,785 - £33,437
Hull, United Kingdom
Becky Adlington's Swim Stars
Up to 19k-23k plus PRP
Midlands, United Kingdom
Jubilee Hall Trust
£21,000 - £23,000
London, United Kingdom
University of Brighton
£21,843 to £24,565 pa
Eastbourne, United Kingdom
Celtic Manor Resort
Competitive
Newport, United Kingdom

Virgin Active to launch 'tech-savvy' London health clubs in early 2015

Job opportunities
Hull Culture and Leisure
30,785 - £33,437
location: Hull, United Kingdom
City University of London
£22,214 - £24,285 per annum
location: London, United Kingdom
Stevenage Leisure Limited
Competitive
location: Oakham, United Kingdom
more jobs

Virgin Active has unveiled plans to launch two new ‘technology-focused’ clubs in London during early 2015.

According to the gym chain, the new clubs – in Merchant Square, Paddington and the Walbrook Building, Cannon Street – will be its first fully ‘connected’ health clubs in the UK, with digital technology “built into every step of a member’s journey, from arrival, to the gym floor.” The clubs will see the latest gym equipment link up with fitness apps and devices, enabling members to track and measure all aspects of their exercise routine.

Following on from the sale of nine Virgin Active clubs to Nuffield last week, the newly announced sites are part of Virgin Active’s three year, £100m investment programme, partly intended to meet members’ growing demand for the latest technological innovation.

The gym chain cites research that says 48 per cent of 20-24 year olds (and 51 per cent of 25-34 year olds) feel having the most up to date technology is important or essential for their gym experience, suggesting the new clubs are intended to attract younger clientele.

As part of the technology offering, HD interactive screens will allow members to book classes, view which personal trainers are on the club floor and provide virtual workout advice. The company is also working towards a contactless solution which will see members receive an interactive wrist band and will do away with the need for membership cards and locker keys.

The two new clubs will be kitted out with Technogym equipment, which – in conjunction with super-fast broadband (presumably supplied by Virgin Media) – will enable members to:

• Access web-based services on the fitness floor; • Access apps such as Youtube videos, Skype, TED Talks and games while they use gym equipment;

• Link their fitness apps in-club, as well as out-of-club, to help track personal progress against their fitness goals; • Enjoy recreational activities such as speaking to friends on social networks and using the web while exercising.

“There is a growing demand from our members to have the latest technology at their fingertips, which lives up to their increasingly connected and digital lifestyles,” said chief information officer of Virgin Active Group Andy Caddy.

“But we understand that different members have different needs when it comes to technology. It is all about making it as easy as possible for our members to personalise their work out and get the most out of their time with us.”

Sign up for FREE ezines & magazines
Virgin Active has unveiled plans to launch two new ‘technology-focused’ clubs in London during early 2015.
HAF,TEC
The gym chain launched by Richard Branson is in the midst of a three-year £100m UK investment programme / Shutterstock.com
More

News

Construction is underway on two new live music venues and a leisure-filled “urban gallery” in central London, designed by British architects Orms. The St Giles ... Read more
The UK attracted a record number of overseas visitors during June – thanks largely to the collapse in the value of the pound since the ... Read more
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers. In the latest issue ... Read more
European low-cost gym chain Basic-Fit is on target to open 100 clubs this year after it reported revenue growth of 26 per cent in the ... Read more
Culture and tech projects in the North of England will soon be able to bid for a slice from a £15m (US$19.3m, €16.5m) funding pie, ... Read more
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Spirit Fitness UK
Spirit Fitness UK
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
Focus Training
Focus Training
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
1 - 15 of 36,649