£2.5m ‘staycation’ campaign to target young UK adults | Leisure Opportunities
Leaderboard
Job Search
see all jobs
Latest job opportunities
North Kesteven District Council
£38,237 - £40,057pa (+ 15% market supplement £43,972 - £46,065)
North Kesteven District, United Kingdom
Xercise4Less
Self-employed
Nationwide, United Kingdom
star job
Sandown Sports Club
Competitive
Esher, United Kingdom
Coventry Sports Foundation
£9.00 per hour
Coventry, United Kingdom
Wiltshire Council
£8.70 - £9.21 per hour (+ 10% unsocial hours if applicable)
Devizes, United Kingdom

£2.5m ‘staycation’ campaign to target young UK adults

Job opportunities
Surbiton Racket & Fitness Club
£20k - £23K depending on experience
location: Surbiton, United Kingdom
Coventry Sports Foundation
£9.00 per hour
location: Coventry, United Kingdom
FACEGYM
Competitive plus commission
location: London, United Kingdom
more jobs

VisitBritain as launched a UK-wide campaign to encourage the country’s young adult population to take their holiday at home.

The £2.5m Join the World – Discover the UK digital and social media campaign, launching today (11 September), is targeting what VisitBritain calls the ‘lost generation’. Statistics show that 16 to 34-year olds took almost 1.4 million fewer holidays at home last year compared to a decade ago.

The campaign will use overseas social media influencers and travellers to showcase to their peers the “amazing moments and experiences that can only be had on a holiday at home in the UK”.

The initiative is run in partnership with the national tourism organisations of Northern Ireland, Scotland and Wales and tourism businesses and destination management organisations across the UK.

It is part of the UK Government’s GREAT Britain campaign and is expected to generate more than one million additional overnight stays with an £80m boost to the economy.

“There is an incredible amount to see and do across the whole of the UK and we want to inspire more young people to take in our world-class attractions, sites and cities,"said tourism minister John Glen

"By showcasing the exciting and diverse range of trips on offer I hope it will encourage many more young people to explore the UK.”

VisitBritain CEO Sally Balcombe added: “We want young people to take a new look at the sheer diversity and quality of activities and experiences right here on our doorstep and inspire them to book a short-break, boosting seasonal tourism and spreading its economic benefits across the UK.”

Join the World - Discover the UK kicks off with the launch of five short films and images showcasing experiences in London and Yorkshire in England, Strangford Lough in Northern Ireland, Glasgow in Scotland and Elan Valley in Wales, through the eyes of international travellers.

Sign up for FREE ezines & magazines
VisitBritain as launched a UK-wide campaign to encourage the country’s young adult population to take their holiday at home.
TOU,TVL,SAM,PUB
16 to 34-year-olds took almost 1.4 million fewer holidays at home in 2016, compared to a decade ago
 / Shutterstock.com
employer of choice
John Treharne, CEO, The Gym Group
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery.