UK launches campaign to grow inbound tourism from the Gulf | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Paultons Park
Excellent salary and benefit package
Romsey, United Kingdom
Jubilee Hall Trust
£21,000 - £23,000
London, United Kingdom
Chesterton Sports Centre
£16,123 - £16,781 per annum, pro rata
Cambridge, United Kingdom
Celtic Manor Resort
Competitive
Newport, United Kingdom
Royal Horticultural Society
circa £70,000
Wisley, United Kingdom

UK launches campaign to grow inbound tourism from the Gulf

Job opportunities
Hull Culture and Leisure
30,785 - £33,437
location: Hull, United Kingdom
City University of London
£22,214 - £24,285 per annum
location: London, United Kingdom
Chesterton Sports Centre
£16,123 - £16,781 per annum, pro rata
location: Cambridge, United Kingdom
more jobs

The UK’s national tourism agency, VisitBritain, has launched a major new initiative to attract more inbound visitors from the Gulf.

The agency will roll out a six-week marketing campaign in Kuwait, Qatar, Saudi Arabia and the United Arab Emirates (UAE) as part of a strategy to present the UK as an “ideal destination” for the region’s burgeoning middle class.

At the heart of the drive will be the #OMGB (Oh My GREAT Britain) hashtag, which will be used in conjunction with images and a video filmed on locations across the UK. The campaign will appear on social media and the web, in print magazines and on digital screens in malls.

The Middle East market is an increasingly important sector for the UK’s inbound tourism. Last year saw a record 675,000 visits to the UK from Kuwait, Qatar, Saudi Arabia and the UAE collectively, up 20 per cent on 2014, with spending up 10 per cent to £1.5bn.

Inbound tourism to the UK from Saudi Arabia saw the largest boost in 2015 with visits up 2 per cent to 147,000 and spend up 52 per cent to £556m, moving Saudi Arabia into the UK’s top 10 most valuable markets for the first time.

Visitors from Kuwait, Qatar, Saudi Arabia and the UAE are some of the highest spending in the UK, spending about £2,200 on average per visit. They all rank among the top 10 markets most likely to visit luxury stores according to VisitBritain research published last year.

At the end of August, UK Prime Minister Theresa May launched a ‘Tourism Action Plan(link is external)’ to ensure that Britain remains a world-leading destination for visitors from across the globe.

Last year set a record for inbound tourism to Britain on visits and spend with 36.1 million visits, 5 per cent up on 2014, and spending up 1 per cent to £22.1bn.

For the Gulf campaign, VisitBritain is working with partners to launch tactical airfare offers and create tailored destination content to build on the momentum of the ‘Home of Amazing Moments’ campaign and convert aspiration to visit into bookings.

VisitBritain director of marketing Robin Johnson said: “By showcasing the sheer diversity of incredible experiences we want to inspire more visitors to book a trip right now to come and discover their own amazing moments.”

Sign up for FREE ezines & magazines
The UK’s national tourism agency, VisitBritain, has launched a major new initiative to attract more inbound visitors from the Gulf.
TOU,TVL,PUB
London's famous shops are among the major draws for visitors from The Gulf
More

News

Construction is underway on two new live music venues and a leisure-filled “urban gallery” in central London, designed by British architects Orms. The St Giles ... Read more
The UK attracted a record number of overseas visitors during June – thanks largely to the collapse in the value of the pound since the ... Read more
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers. In the latest issue ... Read more
European low-cost gym chain Basic-Fit is on target to open 100 clubs this year after it reported revenue growth of 26 per cent in the ... Read more
Culture and tech projects in the North of England will soon be able to bid for a slice from a £15m (US$19.3m, €16.5m) funding pie, ... Read more
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Active IQ
Active IQ
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
Spirit Fitness UK
Spirit Fitness UK
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
1 - 15 of 36,649