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Hilton spa concept offered to franchisees

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Hilton Worldwide's international spa concept, eforea: spa at Hilton, is to be made available to franchise owners across three brands after being "refined" at seven managed locations.

Launched in late 2010, the turnkey spa solution will now be available to franchisees across the Hilton Hotels and Resorts; DoubleTree by Hilton; and Embassy Suites Hotels estate.

It is expected the move will expand eforea's current international pipeline, which has more than 90 locations in development at Hilton Worldwide-managed properties.

The concept will offer hotel owners an online booking engine; pre-launch support; and the sourcing of L'ITYA, Vitaman, Kerstin Florian and Peter Thomas Roth products.

Hilton Worldwide global head for full service brands Jim Holthouser said: "eforea has been well received by spa-goers and hotel developers around the world.

"Our concept can make opening a new spa faster and cost-effective for our hotels and it is poised to expand and enter new markets at a rapid pace."

Tyra Lowman, senior director for global spa, full service and luxury brands, added: "We are optimistic about the new potential for growth of eforea: spa at Hilton."

Details: www.hiltonglobalmediacenter.com

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Hilton Worldwide's international spa concept, eforea: spa at Hilton, is to be made available to franchise owners across three brands after being "refined" at seven managed locations.
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