Equinox and SoulCycle launch management agency tasked with turning 'talent into influencers'
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Madame Tussauds
Competitive
New York, NY, USA
L'Horizon Beach Hotel and Spa
Competitive salary plus benefits
L’Horizon, St Brelades Bay
Heritage Great Britain
£70k package
Land's End Landmark Attraction and Resort
Strip Wax Bar
Competitive salary - dependant upon experience
Central London, London, UK
Clayesmore School
Competitive + attractive benefits
Blandford Forum, UK

Equinox and SoulCycle launch management agency tasked with turning 'talent into influencers'

Training opportunities
training opportunity
Manchester Metropolitan University
location: Nationwide
Everyone Active
Competitive
location: Aqua Vale Swimming and Fitness Centre
training opportunity
Institute of Swimming
location: Nationwide
more training

New York-based boutique cycling studio operator SoulCycle has joined forces with its parent company Equinox to create a talent management agency, aiming to help turn their in-house fitness talent into wellness influencers.

The as yet unnamed agency will work exclusively with Equinox and SoulCycle instructors, supporting them with their social media development and follower growth – as well as helping with securing lifestyle sponsorship deals.

The long-term plan is, however, to "transcend the Equinox and SoulCycle portfolios" and provide talented fitness instructors and personal trainers across all disciplines with the "tools, skills and training to cultivate their brands, accelerate digital exposure and secure meaningful partnership and sponsorship opportunities".

To help develop these services, the agency will work together with entertainment and sports giant William Morris Endeavor (WME), which represents a number of high-profile stars across movies, music and sport.

“If we’ve learned one thing in our 27 years of innovation and leadership, it’s that our people define our experience and excellence," said Equinox Group executive chair and managing partner Harvey Spevak.

"While we have always been recognised for the impact that our talent has on our community, our fitness experts will become exponentially more influential with the creation of our talent agency.

“We are now poised to offer our star employees an exclusive, monumental opportunity. With our support, guidance and representation, our top talent can meaningfully grow their personal brands, develop key partnerships and ultimately generate additional income.”

The agency will be rolled out in phases with a pilot currently underway.

It follows the launch of Equinox's talent incubator, Project by Equinox, which is open to existing and upcoming fitness stars to launch their own concepts and build their own brands with the support of the Equinox ecosystem.

Meanwhile, SoulCycle launched a service called SoulAnnex in 2017, which empowers SoulCycle instructors to develop formats off the bike. The concept was conceived in part as a response to feedback that riders wanted to spend even more time with SoulCycle’s star talent.

Equinox, which launched in 1991, has more than 80 high-end health clubs in the US, Canada and the UK.

Founded in 2006 by former real estate broker Elizabeth Cutler and former talent agent Julie Rice, SoulCycle has gained a cult following in the US, enhanced by celebrity fans such as David Beckham and Tom Cruise.

SoulCycle’s business model is based on a premium offering and riders pay around US$34 (€32, £27) for a single class, with no option for monthly unlimited class rates.

Sign up for FREE ezines & magazines
New York-based boutique cycling studio operator SoulCycle has joined forces with its parent company Equinox to create a talent management agency, aiming to help turn their in- house fitness talent into wellness influencers.
HAF,FIT,IND,PTS,SAM,TRA,PHR
THUMB28221_985572.jpg

More News

1 - 15 of 38,794
26 Jun 2019
One of England's most successful rugby clubs, Leicester Tigers, has been put up for sale. Simon Cohen, Leicester Tigers CEO revealed plans for the sale ... More
26 Jun 2019
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London's affluent Mayfair district. The studio will be operated ... More
26 Jun 2019
Plans to redevelop Nottingham Forest's City Ground have moved a step closer after the Football League club was granted a new 250-year lease for the ... More
25 Jun 2019
The UK's National Lottery Heritage Fund (NLHF) has launched a new three-year, £100m (US$127.6m, €112m) grant scheme aimed at "ambitious, innovative and transformational" projects in ... More
25 Jun 2019
Creating opportunities for older people to get physically active represents a major driver for growth in public leisure, according to new research. A study by ... More
25 Jun 2019
The number of drownings in the UK's inland waters has risen in the last year. A survey carried out by The Royal Life Saving Society ... More
Focus Training
Focus Training
25 Jun 2019
Research by YouGov has shown 68 per cent of UK adults to be unaware of the fact that children should take part in 60 minutes ... More
24 Jun 2019
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge Hall in West Yorkshire. The operator acquired the building, which ... More
24 Jun 2019
The first stage in the preparation of a planning application for the proposed Eden Project North in the UK has been completed, with the submission ... More
24 Jun 2019
Conceptual designs have been revealed for Birmingham's Alexander Stadium, which are set to transform the athletics stadium into the main stadium of the 2022 Commonwealth ... More
24 Jun 2019
An initiative aiming to inspire primary school children and their families to try new activities together in the run up to the Tokyo 2020 Olympic ... More
21 Jun 2019
There was business as well as wellness on the agenda as the Wellness Tourism Association (WTA) held its second annual membership meeting at Canyon Ranch ... More
STA
STA
21 Jun 2019
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m (€265m, £237m). Led by Japan-based SoftBank Vision Fund and its ... More
21 Jun 2019
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit health body can better support members' strategic goals. A membership ... More
20 Jun 2019
Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality. The ... More
1 - 15 of 38,794
STA-Swimming Teachers Association
STA-Swimming Teachers Association