Data insight service promises health club developers 96 per cent accuracy
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Urban Retreat
Competitive Salary and Benefits
Doha, Qatar
truGym
Competitive Salary and Benefits
Luton, UK
MXT Swim School
Immediate Start - Flexible Hours - Competitive Rates
West Sussex, UK
Central Bedfordshire Council
£30,141 - £31,587 per annum, pro rata
Shefford, UK
GLL
Up to £8.75 per hour
Didcot, Oxfordshire, UK

Data insight service promises health club developers 96 per cent accuracy

Job opportunities
Vibrant Partnerships
£40,000 + £10k performance related bonus paid quarterly
location: Enfield, UK
Edge Hill University
£34,189 to £38,460 per annum
location: Ormskirk, UK
truGym
Competitive Salary and Benefits
location: Luton, UK
more jobs
At a time when inactive lifestyles are placing unprecedented strain on the NHS and local social care services, the Latent Demand Service arms operators with a vital tool for meeting local leisure demand
Steven Ward, chief executive, ukactive

Health club operators will benefit from the type of insights used by supermarkets to plan developments based on optimum location and size, following the launch of a new data tool.

The Latent Demand Service from ukactive and 4 global is a data insight model that uses intelligence provided by operators and delivery partners from more than 350 million visits to health clubs, combined with other private and public sector information.

The model can predict member numbers with over 96 per cent accuracy and forecast the impact of nearby competitors and known planning applications, as well as the social value that a site could generate.

Powered and hosted by the DataHub, the service can suggest pricing models and the best mix of facilities, including the number of gym stations, based on the demographics and socio-economics of the area.

Supermarkets are well known for using similar analytics to plan store locations, size of shops, what to stock on shelves, and then how to engage local residents.

“Leisure operators are being empowered by the DataHub to make data-driven decisions on how to meet demand and help communities across the UK reap the benefits of a more active lifestyle,” said Alex Burrows, director at 4 global, which administers the DataHub.

“The power of this accumulated data means every operator and investor in our sector can use the Latent Demand Service to access the most accurate and up-to-date intelligence available to make informed decisions.”

The service offers four types of reports to operators: single facility, new site, optimal site and blank page.

Steven Ward, chief executive of ukactive, said: “At a time when inactive lifestyles are placing unprecedented strain on the NHS and local social care services, the Latent Demand Service arms operators with a vital tool for meeting local leisure demand and helping to safeguard the future health of the nation.”

Sign up for FREE ezines & magazines
Health club operators will benefit from the type of insights used by supermarkets to plan developments based on optimum location and size, following the launch of a new data tool.
NULL,
THUMB24538_764262.jpg
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Active IQ
Active IQ