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ukactive to hold boutique fitness workshop

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The boutique fitness sector will take centre stage during a one-day workshop being held by ukactive.

The event, titled Sweat, is aimed at educating and empowering those working in the developing sector and will bring together entrepreneurs and business owners from around the country for networking, discussion and insight on taking boutique gyms to the next level.

The workshop will feature those working in the sector, including BOOM Cycle co-founders Robert and Hilary Rowland and Train Fitness personal coach Richard Scrivener.

There will be investment insight from Bivek Sharma, head of KPMG small business accounting services; design advice from architects Kyriakos Katsaros, of Studio C102, and Mark Goldstein, of Goldstein Ween Architects; plus marketing tips from Joe McEwan, head of UK brand at Innocent Smoothies. In addition, Technogym will share insight and analysis from its research and innovation teams.

The morning sessions will cover aspects of owning a boutique business and maximising your market, while the afternoon session will focus on the practical side of boutique fitness and future trends.

Steven Ward, ukactive executive director, said: “The boutique fitness sector has been one of the real success stories of the past five years and a constant hotbed of innovation.

“We want to celebrate all that is great about this growing sector and provide a platform for all of its players to come together to trade advice and ideas, as well as creating a louder collective voice to lobby on key issues such as planning restrictions and rental prices.”

Hilary Rowland, co-founder of BOOM Cycle, said: “Having grown our business from the very beginnings of London’s boutique fitness scene, Robert and I can’t wait to share our story and look at the exciting opportunities that lie ahead.

“Sweat is a fantastic opportunity for boutique fitness operators, instructors, designers and suppliers to join forces and look at how we can put even more fun into Londoners lives by helping them to stay healthy with top-class fitness experiences.”

Steve Barton, Technogym UK managing director, said: “As the leading supplier to the fitness industry, Technogym has seen huge growth in the boutique sector.

“Sweat is set to be a fantastic event where we can all share knowledge and drive further innovation and opportunity in this rapidly evolving space.”

Sweat takes place on 2 March at The Warehouse, Studio Spaces, in east London.

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The boutique fitness sector will take centre stage during a one-day workshop being held by ukactive.
BOOM Cycle co-founders Robert and Hilary Rowland will be sharing their story at Sweat.
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