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Executive job with Legoland

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Job sector: executive
Only 1 day left to apply!
Job description:
Do you want to work in a fun and energetic environment with the core value of having fun in everything you do? Then apply to work at LEGOLAND Florida Resort! Be a part of building long-term relationships at a world class destination. Here, you will work in an imagination land built for kids to take the lead and geared towards family fun! As the newest player in the theme park capital of the world, LEGOLAND would love to bring in your excitement and energy for becoming number one in the league!

LEGOLAND Florida Resort is looking for a Trade Sales Executive to join the LEGOLAND Florida Resort Team.

About the Role:
Plans, develops, implements and directs marketing and sales activities and programs for the Hospitality industry clients. Generates sales through hotel, timeshare and in-market ticket agencies. Contributes to marketing and advertising strategies through the utilization of research information and contact management. Assists in the development of sales materials for targeted markets and special projects. Develops promotions within the industry to increase visibility, increase sales, and maintain a high profile in the tourism community locally and domestically.

- Formulates, plans, develops and implements a strategic multi-level sales and marketing campaign targeted to the hospitality industry. Develops budgets and aligns programs and activities to support marketing and business objectives through effective program development, coordination, and utilization of internal and external resources.
- Sets sales targets and negotiates marketing placements with each client. Conducts frequent visits to make sure targets are being met. Develops strategies to increase sales and meet targets.
- Actively participates in industry trade shows, seminars, product launches and sales missions on a domestic level. Stays abreast of competitive set activity, market trends and industry matters and recommends adjustments to all market segment programs.
- Ensures via liaison with the Field Sales Support Executive that in-market collateral is up to date and locations have materials to promote LEGOLAND Florida effectively.
- Conducts sales presentations for clients to make sure they are current on current park information and events.
- Conducts sales calls and regular business reviews to existing client base to ensure marketing and sales objectives are met or exceeded. Develops new clients in market.
- Develops and participates in all qualified fam tours to make sure staff is current with park information.
- Coordinates all aspects of special events/projects/promotions as it relates to the local market, including planning, developing, and implementing programs, budget management and evaluation of the success of each event.
- Works closely with events coordinator or staff assigned to project.
- Ensures that accurate CRM for the hospitality clients is developed and maintained and that materials are properly distributed to clients on a timely basis.
- Actively represents LEGOLAND FLORIDA in travel industry organizations.
- Serves as a contributing member on the Marketing Team.
- Additional duties as assigned

About You:
- Requires at least two years of progressive experience in the tour or travel field with a theme park, hotel/resort, travel agency or related industry.
- Requires a track record of success in developing and implementing multi-level tour and travel industry campaigns, with demonstrated ability to utilize local, regional, and national markets to accomplish key sales objectives.
- Requires strong tour and travel contacts (local, regional, national) with an in-depth understanding of the travel industry.
- Requires demonstrated experience and strategic skills in all market segments of the tour and travel industry from initial start-ups to plans for succession after opening.
- Ability to set and achieve promotional and sales objectives, and effectively coordinate and manage contacts in domestic market segments is required.
- Requires professional selling skills, demonstrated skill in making speeches and presentations, and outstanding organizational, verbal and interpersonal communication skills. Strong leadership, people management, team building and project management skills required.
- Computer proficiency with ability to use Microsoft Office Products (Word, Excel and Powerpoint) and database software is required.
- Requires the ability to build positive relationships and linkages with the travel industry to position and promote LEGOLAND FLORIDA. Knowledge and understanding of electronic ticketing systems a plus.

A bachelor’s degree in business, marketing, or closely related field (or equivalent education and experience) is required. About the benefits:
In addition to a fun and friendly environment, you will also find a competitive salary and benefits package including but not limited to medical, vision, dental, life insurance, flexible spending accounts, a range of voluntary benefits, 401(k) matching plan offering, paid time off, share program opportunities, bonus profit sharing program, tuition assistance, free entry to all of our Merlin attractions which also extends to family and friends, free unlimited usage of the local transit system, and much more. Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments plc.

About us:
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.

We know this is a great place to work, but don’t just take our word for it. Click on ‘apply’.
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