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Immotion reveals details of new Merlin partnerships

we are well placed to take advantage of the opportunities ahead of us, and remain extremely confident that Immotion Group is set to become the leading out of home immersive VR operator in the world
– Martin Higginson, CEO of Immotion Group

UK VR agency Immotion has released details of its extended partnership with Merlin Entertainments.

Following the success of The Great Lego Race, an attraction powered by Immotion's VR technology, at The Lego Discovery Centres in Boston, US, and Manchester, UK, Merlin has agreed to the roll out of Immotion's VR Cinematic Platforms across the Lego Discovery Centre estate, as well as at a Legoland Hotel in Germany. Immotion will also supply a total of 42 headsets across the estate, while a further six machines and 12 headsets will be installed at Lego Discovery Centres across Asia.

In addition, an initial trial has also agreed for Immotion's 'subsea edutainment' experience to be rolled out at three SeaLife Centres in Germany and Australia, with an ultimate goal of rolling out Immotion's Blue Ocean VR cinematic experiences across the wider Sea Life estate.

Martin Higginson, CEO of Immotion Group, said: "Our mantra has always been: 'Test, Roll-Out' and the extension of the Merlin relationship is a significant milestone for the company. Endorsement from Merlin, one of the largest entertainment operators in the world, underpins our belief and confidence in our business model.

"The commercial success of our recent trials, which are being converted into long-term agreements, has shown our ability to deliver revenue for our partners. We believe we are well placed to take advantage of the opportunities ahead of us, and remain extremely confident that Immotion Group is set to become the leading out of home immersive VR operator in the world.

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Company Details
Immotion VR
Immotion Group bring together world-class CGI experts, award-winning content creators, amazing storytellers and state-of-the-art motion platform technology to provide customers with immersive ‘out-of-home’ experiences. Formed from the merger of Studio Liddell – a Manchester-based CGI studio, and C2K – Los Angeles based filmmakers, Immotion Group combines over 40 years of experience in storytelling, content creation, advertising, art direction and communications. Immotion Group are the writers, the producers, the directors, the strategists and the marketing experts. They are the creators, with each member of their dedicated team bringing unique creative skills and ideas to the table. From humble beginnings in 1996, they’ve always been at the cutting edge of technology, animation and virtual reality. And at their core, they’ve always been focused on creating the highest-quality content for every kind of experience.
The Victoria, Media City, Manchester, M50 3SP
+44 161 235 8505
UK VR agency Immotion has released details of its extended partnership with Merlin Entertainments.

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