LG Electronics has launched an air treatment unit featuring a front panel that can be adapted to hold any image, from a painting to a marketing message for hotel services.

The Art Cool units, aimed at the designer appliance market, come with an infrared remote control that allows guests to control air circulation, fan operation, room temperature, sleep mode, operation mode and single-event, and 24-hour timer function.

When used at hotels, the system is claimed to ensure no loss of performance in rooms that are in heating mode when one guest switches to cooling.

In addition, all models are fitted with an air purifyer to combat airborne bacteria and particles, claimed to remove dust, house mites and pollen to help prevent allergies.

An Art Cool Mirror is also available, featuring a wall-mounted mirror in either mirror finish or in a choice of pastel shades.