WhiteWater West has developed a brand new online tool that claims to optimise the 'splash factor' in theme and amusement parks.

The tool, also called Splash Factor, is designed to enable parks to optimise their ride offering, helpingoperators to strike the right balance between water rides and other rides. It measures the water ride mix in comparison to other rides in the park, as well as park attendance and industry benchmarks, giving operators the opportunity to maximise their parks potential.

"Making a splash is one thing and creating an impact is another," said president of WhiteWater's Park Attractions Nathan Jones.

"By providing a benchmarked rating (high, medium and low) based specifically on park size, operators can easily find the category that their park falls into. The critical thing here is to identify the gap between the individual park's Splash Factor and the industry benchmark and then work towards finding the right water-ride mix," Jones added.