Bear Grylls Adventure news

European attractions operator Merlin Entertainments has reported growth in a number of areas of its business in 2018, including record visitor numbers. Some 67 million ... More

Private equity giant Blackstone has acquired UK-based live events venue operator National Exhibition Centre Group from LDC, the private equity arm of Lloyds Banking Group. ... More

Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls. The new ... More

Merlin opens first ever Bear Grylls Adventure attraction, celebrity fitness trainer Mark Anthony launches the first of his new FirstLight Cycle studios, Everton stadium moves ... More

Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring ... More

The first half of the year has been a mixed bag for Merlin, with the operator reporting revenue increases of £24m (US$31.4m, €27m) for the ... More

Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year. In addition to significant ... More

Celebrity survivalist Bear Grylls has said that he wants visitors to “bring adventure to millions”, with the launch of his new adventure attraction in Birmingham, ... More

Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch. Opening in 2018, the ... More

Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to ... More