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Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort. ... More

Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi ... More

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. The Elvis Evolution will ... More

Pentathlon GB has launched a new sub-brand, Penta+, as part of a strategy to modernise itself as a multi-sport provider. The national governing body for ... More

SeaWorld has revealed plans to open new, "one-of-a-kind" marine life themed rides and attractions at all three of its SeaWorld parks during Spring 2024. The ... More

Spanish football club, Real Madrid, has signed a global partnership agreement with Visit Dubai, which aims to generate new growth opportunities for both parties. The ... More

Xponential Fitness has signed a deal to become the official fitness partner of the Los Angeles Rams NFL team. Designed to "energise and inspire fans ... More

The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon. ... More

International themed attraction and experience designer Katapult and animation studio Aardman have launched a new themed attraction concept at IAAPA Expo Asia in Singapore, featuring ... More

The planned Universal Studios theme park in Frisco, Texas, could open as early as 2026. Currently in the planning stages, the park will be designed ... More

Spas operated by Mandarin Oriental Hotel Group (MOHG) will harness the healing power of music following the upcoming launch of a new Wellness Music Programme. ... More

The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month. ... More

Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings. Comcast NBCUniversal's theme park arm will now operate ... More

Marvel is launching a new fitness adventure app, allowing people to take part in workouts next to heroes such as Thor, Wolverine and Hulk. The ... More

Warner Bros. has revealed the opening date for its Harry Potter studio tour in Japanese capital Tokyo – the largest indoor Harry Potter attraction in ... More

Visitors to Shakespeare’s New Place in Stratford-upon-Avon, UK, are able to view three priceless artefacts together for the first time. To celebrate the 400th anniversary ... More

Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia. Seven, a wholly owned subsidiary of ... More

Boutique studio UBX Boxing and Strength has partnered with Warner Bros. Pictures (ANZ – Australia and New Zealand) on a Workout Like Creed fitness campaign ... More

Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom. The new ... More

Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a ... More

Ferrari World Abu Dhabi will open its long-awaited Mission Ferrari 'mega coaster' on 12 January 2023. Describing it as the "world's most immersive" ride, the ... More

Gymbox has announced a collection of new classes, including one called Only Fans that is on the Only Fans social platform and subscription service. Available ... More

The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp. The steel rollercoaster, designed by Bolliger & Mabillard first ... More

The first-ever Real Madrid-themed experience is set to open in Dubai next year. A partnership between the Spanish football club and Dubai Holding Entertainment group, ... More

Merlin Entertainments, the UK-based global attractions operator which is second only to Disney in size, has chosen its new CEO, following the retirement of founder, ... More