Community Leisure UK ezine
November 2020
Deloitte report: impact of COVID-19 on the European fitness market

30 Sep 2020

European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating hybrid models due to the COVID-19 pandemic, according to a large-scale report by Deloitte.

Published today at the European Health & Fitness Forum (EHFF), the Covid-19 Impact Study, examined the pandemic's short- and longer-term impacts on European fitness club operators.

Deloitte gathered information from European multi-site gym operators regarding various elements of their business and used the data as a basis for an assessment of the impact of the pandemic.

The report's findings suggest that, as well as the three main impacts (digitalisation, consolidation and hybrid models), the sector is also switching its focus to refinancing and building stronger balance sheets, as well as rethinking overall business strategies.

As for economics, the report – commissioned by EuropeActive – states that it is "impossible" to make accurate, long-term predictions, partly due to infections currently being on the rise across the Continent and with further lockdowns possible.

However, there is an expectation among multi-site operators that they will bounce back to pre-COVID levels 'by end of 2021'.

This is reflected in the overall confidence of major European club operators, who consider their existence to be "only partially endangered", assuming there are no further forced club closures.

None of the operators questioned for the report stated that their existence was – or will be – either "severely" or "highly threatened" over the next five years (until 2025).

“This research supports some optimism for the recovery and future of our sector which was confirmed by the positive indications from investors and analysts who committed to our larger European operators," said Herman Rutgers, the report's co-editor and EuropeActive project leader.

"It is clear that fitness must be considered as a strategic part of the solution, and not as a problem.

"We already have good data from over 20 million visits to health clubs that they are safe places to go to, with extremely low levels of traceable COVID-19 infection.”

Andreas Paulsen, executive director of EuropeActive, added: "For all parts of the ecosystem of the European fitness and physical activity sector, the past months since the beginning of 2020 have been unprecedented.

"Early on during the lockdown some industry leaders expressed that our sector was changing for good.

"Although 2020 has been incredibly demanding for our industry – indeed for most parts of society – we also saw our sector coming together like never before, in a united fashion through EuropeActive and our national association partners, to deliberate on solutions for our sector’s future, to collegially share best-practice, and to run campaigns like the #BeActive Hour."

As well as charting the long-term impacts of the pandemic, the Deloitte report offers insights into consumer confidence, membership shortfalls and the direct impact of closures on operators.

It also includes detailed overviews on individual countries and a number of selected operator case studies.

The Covid-19 Impact Study can be purchased from the EuropeActive Knowledge Centre (click here).

Latest member news
Kirsty Cumming named new CEO of Community Leisure UK
Kirsty Cumming has been named as the new CEO of Community Leisure UK, the organisation representing charitable leisure trusts.
Kirsty had been with CLUK for over 7 years, predominantly leading the work in Scotland and is delighted to have the opportunity to step up to lead the organisation and build on the strong foundations laid by her predecessors.
As part of a restructure of the organisation, two new colleagues, Rachel Sim and Theo Jobst, are also joining the organisation as project and research officers.


Moseley Road Baths receives lifeline grant from Government’s £1.57bn Culture Recovery Fund
Moseley Road Baths is one of 445 heritage organisations across the country set to receive a lifesaving financial boost from the government thanks to the £1.57bn Culture Recovery Fund to help them through the coronavirus pandemic.

The Valley Leadership Academy and Rossendale Leisure Trust confirm partnership
Leaders of The Valley Leadership Academy and Rossendale Leisure Trust are delighted to confirm a partnership agreement to support community use at the school site.

Vision receives lifeline grant from Government’s Culture Recovery Fund
Vision RCL has been awarded £547,565 as part of the Government’s £1.57bn Culture Recovery Fund (CRF).

Sport Aberdeen pedalling the way to a healthier north east
A Granite City leisure trust has secured funding to boost awareness and deliver programmes encouraging more people and businesses to use cycling as their main mode of transport in the north east.

BH Live receives £2.5m grant from Government’s Culture Recovery Fund
Social enterprise and charitable trust BH Live has been awarded £2,499,531 from the Government’s £1.57bn Culture Recovery Fund to help face the challenges of the coronavirus pandemic and to ensure they have a sustainable future, the Culture Secretary Oliver Dowden has announced.

Your Leisure Kent helps those hardest hit by COVID19 lockdowns
Through a successful application to Sport England’s “Tackling Inequalities” fund, through its county sports partner, Kent Sport, Your Leisure has been delivering boot camps for women, yoga for people with hearing impairments and online low impact exercise for people with disabilities and/or long term health conditions.

Highland library operator welcomes reports
High Life Highland, the Charity responsible for the operation of libraries across Highland has welcomed two new reports on the role of libraries in communities during lockdown and what it will look like after the pandemic.

Oldham Community Leisure achieves world-class customer feedback
Net Promoter Scores (NPS) from Oldham Community Leisure (OCL) customers, which have seen a significant increase during the Covid-19 pandemic, put the company ahead of some of the best brands in the world.

Highland Young Musicians collaboration creates Remembrance Day video
High Life Highland’s Young musicians have collaborated with Inverness Military Wives and Children’s Choir and Poppy Scotland to produce a Remembrance Day video which was premiered on the High Life Highland Facebook page at 11.02 on Sunday 8th November following the national two-minute silence.

West Reservoir launches first ever winter swimming programme
For the first time ever, West Reservoir, the 36-hectare reservoir situated in the heart of London’s Stoke Newington, will be remaining open to swimmers year round.

Aberdeen snowsports centre unveils lockdown refurbishments
Sport Aberdeen Chairman Tony Dawson has officially reopened the city’s snowsports centre following a body of refurbishment works ahead the busy winter season.

more Community Leisure UK member news >>
Latest industry news from
04 Nov 2020
ukactive reveals details of new Active Standard, launching in 2021
Physical activity body, ukactive, has revealed plans to create a new sector standard for active leisure, to act as a product and service quality trademark.

03 Nov 2020
Physical activity fights back. Organisations challenge lockdown and suggest "Get fit to fight COVID' campaign as an alternative
The sport and physical activity sector is mounting a challenge to government plans to shut down the sector during "Lockdown 2", set to come into force on 5 November.

03 Nov 2020
New TimeTogether campaign to get teenage girls and mums physically active
A new national campaign aims to bridge the physical activity gender gap between women and men by empowering daughters and mums to get active together.

29 Oct 2020
Boris Johnson pledges his support for £70m Cheshire Vision project
Prime Minister Boris Johnson has pledged his support for plans to build a £70m world class football facility in Northwich, Cheshire.

26 Oct 2020
Lockdown's full impact on participation revealed by Sport England's new Active Lives results
Gains made getting people more physically active over the last few years were all but 'cancelled out' during the first seven weeks of lockdown, according to Sport England.

22 Oct 2020
UK leisure centres can bid for £100m of government support
The UK government has pledged to invest £100m in supporting public leisure centres this winter, as part of a £1bn additional support package for local councils.

14 Oct 2020
PureGym considers legal action as UK fitness industry fights back against forced closures in Liverpool
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at the government's "retrograde step" in ordering gyms to close in the city, as part of its controversial new three-tier COVID-19 control system

13 Oct 2020
HCM challenges UK government’s COVID-19 strategy
The UK government should encourage people to spend more time in regulated environments to curb the second wave of the pandemic, rather than shutting them down as part of local lockdowns, according to HCM editor, Liz Terry.

more industry news >>
All weekly HR and finance meetings have been ceased. Special Interest Group and regional / national members meetings up to the end of December have been scheduled as per the schedule below. This schedule may be added to and most meetings for this calendar year will take place online.
Community Leisure Wales meeting
10th November 2020
SIG Swimming & Aquatics (England & Wales)
12th November 2020
SIG HR (All home nations)
12th November 2020
Community Leisure UK AGM & EXEC MEETING
30th November 2020
Community Leisure UK Conference
8th December 2020
North East & Yorkshire regional meeting
9th December 2020
Single Sites Meeting (England & Wales)
9th December 2020
The above schedule is supplemented by a weekly reopening knowledge share webinar (Fridays 1-2pm) which will continue for the remainder of September.
For more information, please contact [email protected]
Job vacancies
Membership consultants
Salary: Competitive salary plus benefits
Location: Lutterworth, UK
Company: Everyone Active
Read more and apply
Parthian Climbing Southampton Centre Manager
Salary: £35k - £42k
Location: Southampton, UK
Company: Climbing Centre Group Ltd
Read more and apply
Gymnastics Coach
Salary: Competitive
Location: Ealing, United Kingdom
Company: Everyone Active
Read more and apply
General Manager
Salary: £45,000 per annum
Location: Ilkley, UK
Company: Ilkley Lawn Tennis and Squash Club
Read more and apply
Swimming teachers
Salary: Competitive hourly rate
Location: Stowmarket
Company: Everyone Active
Read more and apply
Visitor Services Manager (Maternity Cover)
Salary: Up to £28,000 per annum based on experience
Location: RHS Garden Bridgewater, Salford, Manchester
Company: Royal Horticultural Society
Read more and apply
Assistant Manager
Salary: £20K Basic circa
Location: Leeds, UK
Company: Coach Gyms
Read more and apply
Membership Consultant
Salary: £15k basic + commission + Bonus
Location: Leeds, UK
Company: Coach Gyms
Read more and apply
Membership Experience Team Member
Salary: Competitive
Location: Rugby, UK
Company: Xercise4Less
Read more and apply
Train as a Les Mills Instructor
Location: Nationwide, United Kingdom
Company: Les Mills
Read more and apply
more job vacancies >>
Diary dates
27-28 Nov 2020
National Fitness Awards 2020
Leicester, United Kingdom
03-03 Dec 2020
Retention Convention 2020
09 Dec 2020
Health, Fitness and Wellness Leadership Summit (APAC)
Singapore, Singapore
02-04 Feb 2021
Spatex 2021
Coventry, United Kingdom
23-26 Feb 2021
Tecnova Piscinas
Madrid, Spain
03-04 Mar 2021
Birmingham, United Kingdom
03-06 Jun 2021
more diary dates >>
Contact Community Leisure UK

Kirsty Cumming, Chief Executive

Tel: 020 7250 8263
[email protected]
Submit news

The Community Leisure UK ezine is published in association with

Please email news and images for consideration to [email protected]
Your subscription

To add a colleague to this mailing list click here