April 2024
Surrenne private members club will bring Tracy Anderson to London as part of four-storeys of wellness at The Emory hotel

12 Feb 2024

Surrenne, a luxury private members club gym and spa launches in London in April, with membership costing £10,000 a year.

Spanning almost 2,000sq m across four floors, Surrenne is part of Maybourne Hotel Group’s new all-suite hotel, The Emory.

The first floor includes a 22-metre swimming pool, which features a sound system to allow in-water meditation, a spa café, sauna, steam and snow shower.

A state-of-the-art gym, kitted out by brands including Technogym, Woodway, Hydrow and Peloton, is on the second floor and Maybourne has promised to open its “little black book” to secure the best visiting personal trainers.

Alongside the gym is a multi-functional studio for yoga and Pilates – limited to six people at any one time – and set against the backdrop of a Japanese Garden.

There's also a recovery studio, with a soft-cushioned floor and massage machines.

The spa, with a focus on longevity, includes a hamman, treatment rooms and relaxation area – with a hyperbaric chamber and cold plunge – is on the third floor. The treatment menu features a 90-minute, four-hand ceremony, as well as Ashiastu massage which is applied by the feet.

The fourth floor is dedicated to classes by fitness pioneer, Tracy Anderson, who has a celebrity following for her sculpting method.

Inge Theron, the creative director of Maybourne, has been in charge of pulling together the concept, which blends modern science with a holistic approach to health.

“The Surrenne philosophy embraces a new era of total rejuvenation, crafted in harmony with partners from the cutting-edge of modern wellness,” she says. “Every treatment, product and ritual is a bespoke symphony of potent plants and pioneering technologies to create truly transcendental states of being.”

Maybourne has partnered with Virtusan, to create the top end health offering, benefiting from the wellness tech specialist's scientific advisory board which includes mindfulness and self-compassion expert and author, Dr Shauna Shapiro; professor of neurobiology and podcaster, Dr Andrew Huberman and Harvard professor of genetics, Dr David Sinclair.

Other experts on the team include nutritionist and functional medicine practitioner, Rosemary Ferguson and skincare guru, Dr Lara Devgan.

Architectural designer, Remi Tessier has designed the club with “perfectly choreographed light and AI-influenced symphonies orchestrated to complement the senses.”

Maybourne COO, Roland Fasel, says the offering has been put together in response to health, wellbeing and longevity being at the forefront of guests’ minds: “By tapping into the incredible expertise of Virtusan’s Scientific Advisory Board and leveraging the latest evidence-based technical advances, we're confident we'll be better able to meet our guests’ needs, wherever they are in their wellness journey.”

Use of the facilities is free for guests of The Emory and Maybourne property, The Berkeley, while other individuals can apply to join as members. Membership will be available for £10,000 a year per person, or £14,000 per couple residing in the same household, plus a £5,000 joining fee. For this, members will get access to all of the facilities, 12 Tracy Anderson classes a year; two hyberbaric sessions and two cold water therapies.

They will also benefit from a comprehensive consultation with the Surrenne physician, which will include testing protocols for cardiovascular health, hormone balance, sleep and stress; metabolism and blood sugar; recovery and nutrition; cognition and endurance; fitness and hormonal balance and methylation testing. The full fitness assessment will be followed up by three further sessions.

Four body treatments or facials a year are included in the membership, with preferential rates on further spa treatments.

There's also a complimentary laundry service, 12 guest passes, preferential rates on valet parking and the restaurants and bars within Surrenne, The Emory and The Berkeley, plus private invitation to a calendar of member events.

Membership is on an application basis and involves filling in an online form declaring nationality, occupation and industry and uploading a photograph.

The Maybourne Hotel Group is known for its prestigious hotels: Claridges, The Connaught and The Berkeley in London, as well as The Maybourne Beverly Hills and The Maybourne Riviera.

Designed by world-leading architects, the late Richard Rogers and Ivan Harbour, The Emory features iconic sails on the roof. There are 60 suites over nine floors, with each floor showcasing the aesthetic of a different world class designer, and a rooftop garden for guests with views across London.

For the first time in London, Manhattan-chef, Jean-Georges Vongerichten, will be leading the culinary experience.

The Emory is the latest wellness and fitness hotel to open in London, following the launch of Accor's high-endRaffles at the Old War Office late in 2023, with its Pillar Wellbeing offering.

Also coming to market in London is Six Senses, with its Six Senses Place concept at The Whiteley, in Bayswater.

The move shows how hotels are starting to compete with the mainstream fitness market, especially at the high-end, to capture a share of the increasingly lucrative wellness tourism market.

HCM editor, Liz Terry, said: "So many people are now fully bought in to the wellness lifestyle that when they travel, they expect to be able to continue with their routine of exercise, healthy eating and recovery. In an ideal world, they also want to experience more elevated services and try something new, so we're seeing the rise of wellness tourists, who chose their hotel based on how closely the services match their wellness aspirations.

"We know consumers who choose hotels for their wellness offerings spend more overall than those who do not, making investment in health and fitness, spa and wellness and associated services an increasingly attractive option for hotel owners and operators.

"The final piece of the jigsaw puzzle is that local residents can also take advantage of these services, creating an additional revenue stream for the property and putting these offerings in a direct competition with local health club operators."



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