 |
Deloitte says European health club market hit an all-time high for revenues in 2023
22 Apr 2024
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.
The recovery is reflected in all key European market indicators: revenues were up 14 per cent; memberships up by 8 per cent and there was a 1 per cent increase in the number of clubs.
Revenues of European health and fitness club operators amounted to €31.8 billion, exceeding pre-pandemic levels for the first time. This was driven by large operators expanding and increases in the price of memberships.
By the end of 2023, the European market counted approximately 65,000 clubs and around 67.6 million members.
The top 20 fitness operators generated €6.3 billion in revenues, an increase of 19 per cent on the previous year and ahead of pre-pandemic levels.
When it comes to size, Basic-Fit has the most members with 3.8 million, followed by RSG Group with 2 million and PureGym a close third with 1.9 million. These three account for around 44 per cent of the members when assessing the top 20.
In total, the top 20 fitness operators by membership recorded 17.4 million members by the end of 2023, an increase of about 13 per cent on the previous year.
The club network of the 20 largest operators grew by 7 per cent to 6,155 clubs.
Consumer behaviour
Deloitte also undertook some detailed consumer insight research, finding a noticeable shift away from home fitness towards club-based exercise.
When choosing a fitness club, the most important factors for consumers with a regular fitness routine are price and value for money, followed by quality of equipment, location, and opening hours.
Social factors such as community, recommendation or socially/ecologically sustainable practices of the operators still play a less important role in the club selection process, although they are considered.
Mergers and acquisitions
A total of 12 M&A deals (with a minimum of four clubs and at least 50 per cent of target’s shares) were recorded across Europe’s health and fitness companies and 142 clubs were transferred.
The top three transactions were the acquisition of the Swiss fitness chain, NonStop Gym, by the financial investor Invision AG; the sale of Actic Group’s clubs in the German-speaking countries to ACISO Holding and the acquisition of Aktiv Trening by the Norwegian fitness company Norsk Treningshelse AS.
This annual report is considered the most comprehensive market report on the European fitness industry and its ecosystem, incorporating the extensive market experience of both Deloitte and EuropeActive, as well as the valuable insights contributed by a network of club operators and industry experts.
This year’s report further details information on sustainability regulation in the EU and contains comprehensive analyses on the development of merger and acquisition activities by brick-and-mortar fitness club operators during the last five years.
Speaking at the European Health and Fitness Forum at FIBO recently, Herman Rutgers, co-author of the report, said EuropeActive is still aiming to hit 100 million members by 2030.
Don’t miss the upcoming issue of HCM, which will include a feature by Karsten Hollasch at Deloitte, giving more information on the European Health & Fitness Market Report 2024. You can sign up for your complimentary copy of the magazine here.
To get a copy of the 184-page European Health & Fitness Market Report 2024by Deloitte and EuropeActive go to the Deloitte website here.
back
|
| Latest member news |
 |
|
New pilot to tackle hypertension
A collaboration between two GP surgeries and Wave Active, the operator of local
sports and leisure centres, will see patients in Seaford, East Sussex with early
signs of hypertension undergo a programme of education and supervised physical
activity to reduce the risks of developing a health condition associated with
hypertension.
read more...
Online classes introduced for people recently out of hospital
Online live exercise classes will soon launch in Cheshire East targeting people
who have recently left hospital, are deconditioned (seen a decline in physical
function due to inactivity or bedrest) and/or unable to access their local health
and leisure services in-person.
read more...
Activity on referral ‘fastest growing membership’ type for Trilogy Active
Midlands based Trilogy Active who operate the NHS Activity of Referral Scheme
across Northamptonshire have shared that over 880 people are staying active after
being referred to the scheme by their GP.
read more...
Get fit for surgery
Each year, Edinburgh Leisure’s Active Communities programme uses the power of
physical activity to support over 12,000 disadvantaged people across the city to
improve their health and wellbeing.
read more...
Vitality programme grows by 40% in East Renfrewshire
East Renfrewshire residents have praised an exercise programme, aimed at
supporting those with medical conditions to be active and connected, whilst
increasing their fitness levels.
read more...
Worcestershire man loses almost half his body weight as part of incredible transformation
Sheldon Donavon, 32 from Malvern, who attends the Freedom Leisure centres in both
Worcester and Malvern, has lost over 13 stone in body weight.
read more...
Praise for Health for Heroes
An army veteran from Barrhead has praised East Renfrewshire Culture and Leisure's
Health for Heroes initiative, which offers free health and wellbeing support for
veterans.
read more...
Conquering diabetes with GLL
Vinod Mistry is living proof that you can manage diabetes long-term through diet
and exercise - and go on to complete some of the world’s most gruelling physical
challenges.
read more...
|
|
From quadruple bypass to confident gym user
David Irving knows the power of positive lifestyle change, thanks to support from
Everybody Health & Leisure.
read more...
High Life Highland Introduce Dynamic Wellbeing
High Life Highland has introduced a new class to its offering in Grantown-on-Spey
which is aimed at older adults who might benefit from some gentle exercise to help
them manage long term health conditions or mobility problems.
read more...
Horizon Leisure’s Wellbeing Hub celebrates first birthday
Charitable leisure trust, Horizon Leisure is celebrating the one-year anniversary
of the first-of-its-kind Health and Wellbeing Hub based at a shopping mall in
Havant.
read more...
£17M social value figure shows health & wellbeing contribution for Mytime Active
Social enterprise, Mytime Active, generated a social value in excess of £17
million for its neighbourhood economies last year.
read more...
Pendle Leisure Trust case study – Lighter and More Active
Alan was referred to the Up & Active Team six months ago via the Pendle Primary
Care Network health and wellbeing coach service.
read more...
From lifting weights to benefit menopause to paying closer attention to equipment for those with impairment – Burnley's new look knows no barriers
Burnley Leisure and Culture have recently upgraded even more facilities with both
St Peter’s and Padiham Leisure Centres newly refurbished gyms and cycling studios
re-opening recently.
read more...
Mytime Active and The Bromley Children and Families Voluntary Sector Forum join forces to Support Young Mums
Mytime Active is working in partnership with Bromley Children and Families
Voluntary Sector Forum (BCFF) to deliver twice-weekly free-swimming lessons for
young mums aged 15 - 24 and their babies.
read more...
Britain at the bottom of the class when it comes to school swimming
New research by GLL highlights the importance of children’s swimming lessons as
more primary schools reduce mandatory lessons.
read more...
|
| Business partner news |
|
|
| ● | Charity Risk Focus
Welcome to the first edition of Charity Risk Focus — your update from
Gallagher’s Charities team, helping you stay ahead in today’s challenging
risk landscape.
...more
|
|
|
|
|
| Regional Meetings |
 |
|
South West Regional Meeting
12 July 2024
|
| Special Interest Groups |
|
|
i-Trent
8 July 2024
|
Health Learning Session (England)
9 July 2024
|
Health Scotland
10 July 2024
|
Carbon Literacy
11 July 2024
|
Social Value
16 July 2024
|
Safeguarding
18 July 2024
|
|
For more information about Special Interest Group and regional / national members meetings, please contact [email protected]
|
| Job vacancies |
|
|
General Manager
Salary: £36,000 - £40,000pa + benefits
Location: Landore, Swansea, UK
Company: Tennis Swansea 365
Read more and apply
|
Sports Facility Manager - LSBU Active
Salary: £31,396 to £34,557, inclusive of £4,952 London Weighting
Location: London, UK
Company: London South Bank University
Read more and apply
|
Head of Operations
Salary: £56,107.80 - £63,165.86pa + benefits
Location: Dunfermline, UK
Company: Fife Sports and Leisure Trust Ltd
Read more and apply
|
Senior Leisure Officer
Salary: £41,418 - £48,474pa + local govt pension + benefits
Location: Honiton, UK
Company: East Devon District Council
Read more and apply
|
|
