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Bigwave Marketing becomes accredited Real Living Wage employer
08 Jul 2026
Leisure and Culture specialist agency, Bigwave Marketing has become an accredited Real Living Wage employer, underlining the agency’s commitment to fair pay and long-term support for its staff.
The Real Living Wage is the only UK wage rate based on the cost of living and is voluntarily paid by employers who choose to go beyond the statutory minimum wage. Accreditation confirms that Bigwave Marketing pays all eligible employees at least the Real Living Wage, with rates independently calculated each year by the Living Wage Foundation.
Bigwave Marketing is a specialist leisure and culture marketing agency working with more than 850 facilities across the UK and Ireland. The agency supports public leisure operators, charitable trusts, cultural organisations and community-focused brands with marketing, design, digital, website, content and campaign services.
The accreditation reflects Bigwave’s wider commitment to doing business responsibly. As a certified B Corp, the agency is measured against high standards of social and environmental performance. Becoming a Real Living Wage employer compliments that commitment by ensuring its employment practices align with its values and the expectations of the sectors it serves.
Simon Beer, Director of Bigwave Marketing, said: “Many of our clients are purpose-led organisations that improve health and wellbeing in their communities. We are proud to support that work, and we want our own business practices to reflect the same values. As a certified B Corp, we are always looking at how we can make better decisions for our colleagues, clients and the communities we work with. This accreditation sits naturally alongside that and reinforces the standards we want to hold ourselves to as a business.”
The Real Living Wage accreditation forms part of a broader package of support and benefits for Bigwave employees. This includes a health plan, clear career ladders, salary and pension sacrifice schemes including electric car options, and a busy programme of staff socials and team events.
Tom Gozna, Director at Bigwave Marketing, said: “We want Bigwave to be a place where people feel valued and able to build rewarding careers. Pay is a really important part of that, but it is also about the wider culture we create. Becoming Real Living Wage accredited is an important step for us because it gives a clear, independently recognised commitment to fair pay and responsible employment”.
Bigwave Marketing’s accreditation comes as leisure and culture organisations continue to focus on their role in supporting healthier, more connected places. The agency works closely with operators and partners across the sector, helping them communicate their purpose and reach new audiences.
Photograph: L-R: Simon Beer (Director), Tom Gozna (Director)
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