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Company profile


What we can do for you
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

The platforms have created the perfect ecosystem that manages and facilitates the commercial fitness product cycle. Our platforms are free to join when using them individually and a premium service is available for those gym operators who require full automation, extensive reports and an asset management system.

We’ve qualified and aggregated the industry’s best partners so that gym operators have access to the wider market when looking to purchase and finance gym equipment, tender for service contracts and dispose of or resell unwanted assets.

Key products and services


FitnessCompared is the first and only fitness equipment comparison website, whereby gym operators can impartially specify, compare and buy commercial gym equipment.

Millions of us use comparison websites every year for getting the best prices online, so it’s about time that the commercial fitness industry had one too! The website features products from many leading suppliers across seven categories: Cardio, Strength, Free-Weights, CrossFit, Functional Training, Studio Equipment and Indoor Cycles. Once the like-for-like quotes have been generated, we introduce buyers to suppliers so the deal can be done.


FitnessFinance is an in-house finance company that enables Orbit4 customers to access finance when purchasing gym equipment and other assets within the fitness space. We work directly with financial institutions to guarantee the best rates depending on your circumstances. Whether you buy equipment via our sister brand, FitnessCompared or not, you’re able to access competitive finance solutions for your project, so please get in touch and let us take you through our quick vetting process.


WeServiceGymEquipment is the perfect solution to support the gym operator to help find a new service provider or to compare annual service contracts with the incumbent supplier. We’ve aggregated the industry’s best service providers into one platform so gym operators can tender their contract to the whole market at a click of a button!

Our asset management system allows fitness instructors to raise service tickets on the fly via the intuitive mobile app. Essential service data is aggregated and shared between both parties so that future informed decisions can be made.


WeBuyGymEquipment is the best way gym operators can maximise the amount of residual value in their assets.

We have created a commercial online auction platform where gym equipment goes under the hammer via 250 global second-hand gym equipment

Plans for the next 12 months
The new Orbit4 Premium portal will be launched in 2021. The portal will offer a unique dashboard to gym operators that will show live quotations for new fitness equipment and quotations for new/renew service contracts.

In addition, the portal will show the live residual value of the customers asset at any time during the lifetime of the product. By aggregating partners via each individual platform (FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEuipment), we're able to pull live quotes from the platforms and true residual values so gym operators can assess options at any given time. Great benefits financially and operationally.

The Commercial Fitness Product Cycle
Key personnel
Daniel Jones - CEO
Tracy McCurtin - EMEA Sales Manager
Paul Mc Cormick - Southern Europe & Africa Sales Manager
Jo Weelen - UK Sales Manager
Kate Fearon - FitnessCompared Consultant
Mike Caruso - WeBuyGymEquipment USA President
Key customers
Everlast Gyms
Holmes Place
JD Gyms
247 Fitness
Anytime Fitness
Fitness First
Kew Green Hotels
Almarose Hotels
Freedom Leisure
Contact Orbit4
7 School Lane, Hartford, Cheshire CW81NP UK
[email protected]
Connect with Orbit4
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