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Company profile

Life Fitness

What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.

Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.

Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure

Hammer Strength HD performance trainers
ICG Connect System
Insignia series
Key personnel
Fran van de Ven, VP International Sales Steve Newell, Managing Director – Distributor Business and Key Accounts EMEA
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
Contact Life Fitness
Bijdorpplein 25-31, Barendrecht 2992 LB The Netherlands
+31 (0) 180 646 666
[email protected]
https://www.lifefitnessemea.com/en-eu
Connect with Life Fitness
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JP Lennard
JP Lennard