FitnessKPI

About us
FitnessKPI was founded in 2019 by Pablo Viñaspre a consultant and recognised expert in the fitness industry. The Vision of FitnessKPI is to be the best BI for the Fitness industry in the world. The company has 18 employees and works with over 500 clubs in more than 10 countries.

FitnessKPI is the most complete Business Intelligence in the Fitness industry and the only one that collects data, analyses it and converts it into automated actions. Using an AI called ANNA, it is able to analyze the club in less than 5 seconds to identify areas for improvement.

ANNA also makes future predictions on revenue, memberships, new members and cancellations and also predicts which clients are at risk of leaving the club.

FitnessKPI integrates every day in a fully automatic way with all the club's databases, and allows you to access your data from any device at any time.

Products and services
FitnessKPI, is the perfect technological partner to improve the competitiveness of Fitness centres. Its data, metrics and indicators are key to improve the decision-making process, and good decisions lead to good results.

FitnessKPI improve Attrition (-27%), LTV (+25%), Sales conversion rate (+26%), Non-dues revenues (+24%) and reduces up to 35 staff hours each month.

Through ANNA, its AI that monitors the business 24/7, we can analyze thousands of data in different areas of the club:

• Economic-financial: Revenue, Cost, Operating account, Revenue per member, Cost per square meter, Breakeven point, Lifetime value, Non-dues revenues…
• Sales: Acquisition rate, Funnel analysis, CRM module, Sales conversion rate, Visits of new members, Profile of new members…
• Retention: Attrition, Adherence, Lost members profile, Members at risk…
• Product and use: Bookings, Distribution of visits, Attendance to group activities, PT service, Ranking of activities, Ranking of instructors…
• Satisfaction: Customer satisfaction, Work environment, NPS analysis…
• Predictions: Monthly and annual predictions in Members, revenues, new members and members lost.
• Virtual consultant: monitors the club 24/7 and analyses all the data in less than 5 seconds and recommends actions to improve the KPI’s.
• Benchmarking: compares your performance with real data from clubs similar to yours.
Plans for the next 12 months
We will continue to develop our AI ANNA and the algorithms that we use because that is one of our pillars.

From a commercial perspective, we expect to keen growing exponentially with new chains and franchises and opening new countries, not only in Europe but also in US, Middle East and Asia.