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JP Lennard
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JP Lennard
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Company profile

Magicline GmbH

What we can do for you
Magicline is Europe’s leading and most awarded cloud-based management software in the fitness industry. We support gym operators and chains with optimizing and digitializing their facilities via one centralized interface. Our highly integrated software matches all individual needs by building efficient and sustainable structures throughout the entire member journey including lead generation, member management, loyalty programs and payment processing. We are looking forward to learning more about your concept and help you build an innovative digital infrastructure that increases your growth, member retention and revenue.

Background
Magicline was founded in 1988 and is part of the Sport Alliance group since 2013. Sport Alliance GmbH’s brand portfolio specializes in innovative solutions around gym management, financial services and a centralized supply chain management solution for gyms, franchises and chains. Because of Magicline’s extensive experience and the continuous development of the software more than 4,500 studios including some of the biggest fitness chains and franchise systems such as McFIT (RSG Group), clever fit and Bodystreet put their trust in the solution already. Magicline started to expand globally in August 2020 and received a 60 million Euro funding in 2021 from private equity firm PSG to accelerate international growth.

USPs
For over 30 years, Magicline has been driving the digitalization of the fitness industry with innovative, state-of-the-art software solutions that increase member satisfaction and retention. With Magicline, fitness chains and franchises with multiple facilities can be managed easily from anywhere in real time from one central interface. The software is highly configurable and provides many features including a free member app that create a unique member experience from lead generation to online membership signings that result in increased member loyalty. Magicline never stops developing new features in conjunction with the needs of its customers in order to revolutionize the fitness industry.


Plans for the next 12 months
Magicline will actively drive the internationalization process forward on a global scale. "As a successful software provider on the European market, we would now like to help gym operators worldwide with the digitalization of their fitness and sports facilities.", says Sport Alliance CEO Daniel Hanelt. The continuing development of the software according to the specific needs of our customers will remain a focus as well. To provide the best customer interface and most innovative user experience is of high importance within this process.

Testimonial
"We relied on Magicline for the biggest IT transformation McFIT has ever done. Why? Because it simply fits - on a personal, professional and technological level. We re-evaluated the importance of software to our company's success and found the perfect partner who sees the world the way we do."
– Vito Scavo, Chief Operating Officer, RSG Group GmbH

Magicline gym management software and MySports app
Key personnel
Daniel Hanelt, CEO Sport Alliance GmbH
Konstantin Wolkowa, Head of Magicline
Maike Kumstel, International Business Development Magicline
Key customers
RSG Group (McFIT, Gold’s Gym, JOHN REED, High5, ...)
clever fit
Bodystreet
easyfitness
Contact Magicline GmbH
Raboisen 6, Hamburg, 20095 Germany
+49 (0) 40 - 42 93 24 - 0
[email protected]
https://www.magicline.com/en/
Connect with Magicline GmbH
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JP Lennard
JP Lennard