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JP Lennard
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Company profile

énergie Fitness

About énergie
Established in 2003, énergie Fitness (part of Empowered Brands Limited) are experts in the UK fitness franchise sector, ranked #3 in the Elite Franchise 100 Top UK Franchises for 2021 and winner of the British Franchise Association HSBC Franchise Awards 2019 for Brand Awareness & Innovation.

énergie is the only fitness franchisor to operate in the low-cost / high-service sector. We have more than 100 sites open and are in presale across the UK, Ireland, Spain, Bahrain and India.

What's the main USP of the franchise?
énergie is the only fitness franchisor to operate in the low-cost / high-service sector of the health and fitness market. The health and fitness sector has experienced positive growth over the past 10 years and the affordable, low-cost sector of the market is responsible for driving this growth. Our signature product The Yard, which is our functional training space, also helps differentiate énergie fitness against competitors.

What does the franchise package include?
As a franchisee, you’ll be fully supported by a team of expert operators with a proven track record of success. From the moment you join us as a franchisee, we’ll work with you through every step of the process.

You’ll work alongside our dedicated in-house property acquisition team who will help you to find and secure the right site, assisting with lease negotiations. You’ll benefit from our relationships with industry leading suppliers for membership management, gym equipment, signage and marketing. Additionally, you’ll receive regular performance management and an extensive on-going calendar of training.

How much does it cost?
Franchisees need a minimum personal investment from £120,000 which includes the franchise fee. Additional third-party finance can be provided through several major banks and leasing companies whom we work with.

How many sites do you have?
We have more than 100 sites open and in presale across the UK, Ireland, Spain, Bahrain and India.

Which consumer group/demographic is the franchise targeted at?
énergie attracts a wide range of members, from people taking their first steps into fitness, to savvy exercisers and everyone in-between. We do this by combining state-of-the-art exercise equipment, first-class fitness facilities, flexible membership options and world class customer service.

What are the characteristics of the franchisee you're looking to work with?
Our franchisees come from a really diverse range of backgrounds. One thing is for sure, you don’t need a previous experience in health and fitness to be a success. We’re looking for franchisees who have a real drive to build their business and aspirations to open multiple sites.

Plans for the next 12 months
We're continuing our aggressive expansion plans both domestically and internationally. We have recently signed a master franchise agreement for the development of énergie Fitness in the Iberia region. Having opened our first gym in India, we're also looking for partners who can expand the brand internationally.

In addition, we are expanding our product range to include: indoor, outdoor and online. We already have a great indoor fitness product and during COVID developed a strong online member experience. 2021 will see an outdoor fitness programme added to our successful brand.

“We did some research online and were impressed straight away with énergie’s visual branding, and well-informed website material. That sparked our interest in the company. Then we went to a discovery day and we’ve never looked back. We were made to feel so welcome. We also loved énergie’s unique positioning within the market, representing the low-cost, high-service sector. From day one énergie has been there to help us, which is why we opted for a franchise.”
– Glyn and Nathalie Stephens, owners, énergie Fitness Deeside

Key personnel
Rob Wolfe, Head of Franchise Recruitment
Neil King, Managing Director
Contact énergie Fitness
1 Pitfield, Kiln Farm, Milton Keynes, Buckinghamshire MK11 3LW United Kingdom
03330 151 865
[email protected]
Connect with énergie Fitness
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JP Lennard
JP Lennard