Marketing Insights Manager job with Legoland in Winter Haven, FL, USA | Leisure Opportunities
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Careers with Legoland
Marketing Insights Manager
Winter Haven, FL, USA
Winter Haven, FL, USA
Polk County
United States
Full time
21 Nov 2019
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LEGOLAND Florida, 1 Legoland Way
Winter Haven, Florida, 33884
United States

Do you want to work in a fun and energetic environment with the core value of having fun in everything you do? Then apply to work at LEGOLAND Florida Resort! Be a part of building long-term relationships at a world class destination. Here, you will work in an imagination land built for kids to take the lead and geared towards family fun! As the newest player in the theme park capital of the world, LEGOLAND would love to bring in your excitement and energy for becoming number one in the league!

LEGOLAND Florida Resort is looking for a Marketing Insights Manager to join the LEGOLAND Florida Resort Team.

About the Role: Deliver compelling insights that help drive the Marketing Strategy, Product Development and shape the future of customer initiatives. Responsible for all strategic customer research/insights projects designed to drive improvement in market positioning as well as optimization in marketing offers/campaigns via insight & data-driven decision making.

Main Responsibilities

• Responsible for LLFR Consumer Insights & Marketing Research Strategy including managing full project scope (incl. data collection, competitors and market place, and report out/presentation/visualization of projects)
• Collaborate with key stakeholders to understand brand/attraction objectives and insight needs, collect and interpret complex data, formulate reports and deliver actionable recommendations.
• Design, implement and analyze custom research studies to discover prospective customers’ preferences. Manage both qualitative and quantitative market research projects.
• Compile and analyze internal and external statistical data using modern and traditional analytics methods and reputable research tools and techniques that support the development of sound business strategy.
• Present insights summaries, detailed findings and actionable recommendations to internal stakeholders, including leadership team members. Develop & maintain dashboards to ensure key stakeholders are continuously informed and identify opportunities and areas of focus.
• Provide competitive analysis on various companies’ market offering, identify market and industry trends, pricing/business models, sales and methods of operation.
• Provide trend and data analysis to inform future financial & business planning as well as for the weekly Marketing meetings.
• Analyze tourism trends, reporting monthly on how they impact LLFR’s business.
• Participate in earnings calls for key market competitors to get insight into their business strategy & market implications.
• Support the Marketing teams in providing analysis on campaigns to ensure they are driving ROI & goals, providing information which supports increased revenue generation from Partnerships and Sponsorship Partners, delivering insight which supports the development of new & existing relationships, etc. and facilitating the insights inclusion in campaign lookback analyses
• Employees are responsible for the safety of themselves, their colleagues and guests (where appropriate), in line with the Group Policy (HS001) and the law. In particular, they must ensure that they follow safe working procedures for all work activities that they undertake and they must not use any tools or equipment for which they have not been trained. Where incidents do occur, they must ensure that they are reported to their line manager and must cooperate with any investigation as appropriate.
• Perform other duties as assigned.

About You

• Bachelor’s degree in Business, Finance, Statistics (or related major)
• 4+ years of experience in data-intensive marketing, business and/or consumer insight analytics role
• Strong knowledge of research methodologies, research tools and understanding of quantitative and qualitative market research techniques
• Demonstrated statistical and data mining skills
• Well-developed SQL skills and proficient in data visualization
• Demonstrated business analysis skills, including sales tracking, campaign tracking and analysis and consumer research/insights
• Experience working with standard business intelligence tools (i.e. Google Analytics, Google 360, TM1 or TM1 Strategic, etc.)
• Exceptional verbal and written communication skills, and ability to tell stories with data and extrapolate unbiased insights/trends from data that can be articulated
• Proven ability to operate in a fluid, fast-paced environment
• Strong communication skills and ability to explain complex analytics in business terms
• Strong problem solving abilities and critical thinking
• Computer skills a must, advanced excel skills required including knowledge of MS Excel macros and proficiency in MS Word and PowerPoint
• Strong presentation skills and attention to detail a must
• Experience in entertainment, travel or hospitality preferred

About Our Benefits

In addition to a fun and friendly environment, you will also find a competitive salary and benefits package including but not limited to medical, vision, dental, life insurance, flexible spending accounts, a range of voluntary benefits, 401(k) matching plan offering, paid time off, share program opportunities, bonus profit sharing program, tuition assistance, free entry to all of our Merlin attractions which also extends to family and friends, free unlimited usage of the local transit system, and much more. Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments plc.

About Us

LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.
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