Marketing Manager job with Sea Life in Melbourne VIC, Australia | Leisure Opportunities
Leisure Opportunities
Job search
Job Search
see all jobs
Careers with Sea Life
Careers with Sea Life
Marketing Manager
Melbourne VIC, Australia
Melbourne VIC, Australia
Full time
04 Nov 2019
apply now
SEA LIFE Melbourne Aquarium, King St & Flinders St
Melbourne, VIC, 3000

Would you like to work for one of Melbourne’s iconic attractions? Would you like a key role, based in Melbourne’s CBD, amongst sharks, a crocodile and penguins? Do you have a creative and innovative flair, with a passion to work in Marketing and Entertainment?

We are Merlin Entertainments – SEA LIFE Melbourne Aquarium, and currently have a unique and fantastic opportunity to join our team as the Marketing Manager.

About the Opportunity

Reporting directly to the General Managers, you will be responsible for leading the strategic development and subsequent implementation of the consumer marketing plan of the attraction to achieve the business volume, revenue and EBITDA targets for SEA LIFE Melbourne Aquarium and OTWAY Treetop Zipline Adventures.

You will also be responsible for building cross-group relationships with regional partners to maximise promotions, delivery of visitor numbers. Additional responsibilities include:

• Deliver the implementation of the marketing programs to agreed timescales and budget
• Manage local marketing budget and monthly reconciliation with assistance from finance
• Manage and ensure implementation of tactical marketing calendar
• Monitor competitor marketing activity on a regular basis and use insight to improve performance or product offering
• Understand target customer profiles to deliver programs and messaging targeted at each identified target segment
• Prepare and submit monthly marketing reports showing effectiveness of marketing efforts
• Execute brand positioning activities within the Melbourne Market

About You

Holding a formal qualification, you will have strong, demonstrated marketing experience. This combined with your proven track record in delivering strategic, commercial and successful marketing plans will set you up for success. Experience in managing agencies & delivering media campaigns across the full marketing mix is essential for this role.

You understand tourism and the customer market, and this shows through your approach in building strategic, long lasting partnerships. Your ability to multi-task and have a flexible and adaptable approach along with experience with budget management and detailed reporting is required.

You will be an exceptional communicator, and are able to use your vast work experience to achieve set targets and KPI's. High attention to detail, the ability to meet deadlines and have demonstrated planning, organisational and time management skills are desired.

About Us

We are MERLIN ENTERTAINMENTS, Europe’s no.1 and the world’s 2nd largest visitor attraction operator. Merlin operates over 100 attractions, 8 hotels and 3 holiday villages in 23 countries and across 4 continents. We aim to deliver memorable and rewarding experiences to our 54 million visitors worldwide, through our iconic global and local brands, and the commitment and passion of more than 26,000 employees. Why do we do it? For the love of FUN!

Merlin currently has 10 attractions in Australia and New Zealand including WILD LIFE Sydney Zoo, Madame Tussauds, Sydney; Illawarra Fly Treetop Adventures and Otway Fly Treetop Adventures & Zip Line; the Sydney Tower Eye, SEA LIFE Sydney Aquarium, SEA LIFE Melbourne Aquarium, LEGOLAND® Discovery Centre in Melbourne, SEA LIFE Sunshine Coast, Queensland and SEA LIFE Kelly Tarlton’s Aquarium in Auckland, NZ. Visit for more information.

About the Benefits

Alongside a fun and friendly environment and a competitive annual salary, you can enjoy a great benefits package which includes a discretionary company bonus, and of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, amongst other discounts. Perhaps the biggest benefits of joining us, however, are the outstanding opportunities for career development across the expanding group.

This is a great opportunity to take your career to a new level and work for one of the world’s best known attraction brands. So, if you are a marketing leader who is vibrant and passionate about delivering exceptional experiences in a great company and team who love what we do, we want to hear from you!
apply now
Manchester Metropolitan University
Manchester Metropolitan University