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Careers with Merlin Entertainments Group
About Merlin Entertainments Group
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.

1 job with Merlin Entertainments Group

leisure job

1 job found

Job location: Shanghai, China
Job description:
10/F New World Building, No 2-68 Nanjing Xi Road
Shanghai, SHANGHAI, 200003

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a Social Media Manager to join our Global Digital eCommerce team – part of the Merlin Digital family. Ideally this role will be based in Shanghai, although we would consider a Hong Kong base.

Reporting into the Head of eCommerce APAC, the Social Media Manager is accountable for relevant social media / digital platform performance including, but not exclusively, WeChat. Their focus will be to drive engagement and subsequent conversion and yield for the relevant attractions in China and beyond.

This role will work alongside the attractions marketing teams as well as the regional DM, trade team and Head of e-Commerce APAC to drive performance, ensuring local relevancy while utilising best practices.

This role will drive innovation, to ensure Merlin’s brands are utilising latest functionality of WeChat and other applicable platforms. This role should monitor the social media space to enable Merlin’s brands to remain relevant to key target audiences.

• We are looking for the following skills and experience…
• Approximately 3 years’ experience in China ecommerce/social role.
• Excellent communications skills and stakeholder management.
• Budget management and KPI reporting.
• Agency and team management experience.
• Confident problem-solver able to work under pressure, when required, and hands on can-do mentality.
• Proven experience using WeChat, Weibo and Fliggy social platforms.
• An understanding of Chinese social media trends and ecommerce.
• Understanding of local China payment methods such as WeChat Pay.
• An excellent command of copy writing and communication skills in Chinese.
• Experience using Baidu Analytics and Baidu webmasters tools.
• Fluency in Mandarin and English is essential.
• Experience within the Leisure / entertainment sector would be advantageous.
• You would also be required to travel occasionally to our attractions within the APAC region.

The Benefits…

Great people, great perks! Alongside a fun and collaborative environment, with a competitive salary, you can enjoy our amazing benefits package, including a discretionary company bonus and of course a Merlin Magic Pass, which entitles you and your family and friends free admission to all our attractions worldwide.
Manchester Metropolitan University
Manchester Metropolitan University