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About PureGym
At PureGym we are an energetic bunch of people driven by our boundless passion to make a difference to people’s health and happiness. We are here to help Inspire a Healthier Nation, one member, one visit at a time. Today we are proud to help over 1 million members to be a little bit fitter, healthier and happier.

PureGym employee profile

Laura Adams

Regional Manager


Laura Adams has been working with PureGym since November 2012. Beginning as a personal trainer (PT) she has worked her way up to the role of Regional Manager. She tells us about her experiences with the brand.

Tell us about your career
"I've always had a passion for sport and fitness. I studied performing arts at college, which included modules on anatomy and physiology. I enjoyed it so much and I just knew that fitness was the industry I wanted to work in. After that realisation I completed my Level 3 in Personal Training and began working as a PT at Coventry Skydome.

I started working as a PT at PureGym in 2012 and have been with the company ever since. During my time at the company I have worked at six clubs as an assistant and later as gym manager, which gave me the opportunity to develop both my leadership skills and industry knowledge. I've also worked as a senior gym manager and cluster manager.

Since April 2019 I have been working as a regional manager for Pure Gym. I love every single second of my job. I work with an incredible team at a company that's passionate about developing its people."

Why have you chosen to stay with PureGym?
"One of the biggest reasons is the culture at PureGym. As the company has grown it has continued to invest in its people by nurturing their talents, regardless of whether they're a PT, assistant gym manager or gym manager.

Personally, I'd had no experience managing people when I joined the company, but working alongside so many different leadership and management styles I was able to develop my skills and knowledge throughout the years with support from the company. It's also really fun. I love coming to work. It's a real privilege to help people lead healthier lifestyles. "

How has PureGym supported your career development?
"There is so much support available, no matter what the role PureGym equips its staff with the tools to further their careers. Personally, I've had the opportunity to take qualifications in IT and leisure management, as well a level 3 ILM in Leadership, Management and Insights, which have positively contributed to my career development. We also have an in-house development team that deliver role-specific workshops."

It's a real privilege to help people lead healthier lifestyles
Manchester Metropolitan University
Manchester Metropolitan University