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Careers with Merlin Entertainments Group
Head of Marketing Asia (excluding China)
Singapore
Singapore
Singapore
Competitive
Full time
req3794
29 Jul 2019
apply now
Seeking the next big thing in Merlin marketing. Following an internal promotion, this coveted regional role has become available to support our Midway attractions in Singapore, Thailand, Hong Kong, Japan and South Korea.

Based in Singapore, this role is the lynch pin which supports our attractions in creating and executing country-relevant, Merlin-aligned marketing activities. With a keen eye for analysing and presenting data, our perfect candidate will bring their experience within attraction marketing to this growing region. Reporting to the Regional General Manager, this role will be a critical partner to the GM’s and attraction marketing teams.

All the job details are set out in the job description so we’ll use this space to tell you a bit more about the culture of our team.

Our Midway Asia team is as diverse as it is fast moving. Our world is never “one size fits all” but there are always opportunities to learn from each other and our Head of Marketing is key for this collaboration. It’s a cliché to say how friendly and welcoming our teams are – but they really are! The variety of the role demands a flexible approach to working hours and style because the needs of our teams and our markets can be quite diverse. The regional team that this role is a part of is small but perfectly formed and mostly based from Singapore so you’ll feel like you have a “work home”.

We’d like to encourage a diverse range of candidates, after all we are a pretty diverse company!

Here are our top five items on our candidate wish list:

1. Around 10 years of marketing experience, including working with multiple cultures
2. Extremely data driven in development, execution and measurement of all marketing and trade activities
3. Brand Marketing expertise, having managed and led brand strategies and plans
4. Experience of and passion for entertainment, tourism and leisure
5. Extensive experience in managing and evaluating research and developing actionable insight and outcomes

About Us

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).
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