Head of Marketing job with Merlin UK in Blackpool, UK | Leisure Opportunities
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Head of Marketing
Blackpool, UK
United Kingdom
£50,000 - £60,00
Full time
16 Dec 2019
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We are Merlin Entertainments Blackpool – and we’re looking for a very talented Head of Marketing to develop, lead and execute an ambitious resort marketing strategy for our amazing mix of attractions. Whether it’s the iconic Blackpool Tower itself, or the internationally-famed Ballroom, or SEA LIFE and Madame Tussauds, you’ll definitely have the scope to take your marketing career to new heights.

What you’ll be doing
This is a pivotal, senior role and you’ll be developing and delivering ambitious marketing plans that will drive visitation and revenue to all our attractions, ultimately achieving budgeted profit and customer satisfaction in line with our brand values and business strategy.

As part of the senior leadership team for our Blackpool ‘cluster’ of attractions, you’ll play a key role in shaping and steering our business plan and developing and driving the long-term resort marketing strategies to deliver that. You’ll get stuck into the full marketing mix, including new product development and pricing and will manage multiple channels, including consumer, trade, schools, corporate events and all aspects of digital.

You’ll also become a key player when it comes to local and regional networking, building vital long-term strategic relationships with industry partners as well as keeping abreast of competitor activity.

About you
It goes without saying that you’ll be commercially astute with extensive generalist marketing experience. You’ll have experience managing a significant budget and proven ability to deliver commercial results from your strategies and plans. You’ll be someone who loves to get their teeth into the numbers and make strategic decisions, just as much as being creative.

You’ll also:
- Be an inspiring leader, with excellent networking and stakeholder management skills.
- Have proven experience in meeting KPIs and driving revenue.
- Have a genuine love for the buzz of an ever-changing environment, juggling multiple projects and dealing with the odd curve-ball!
- Have demonstrable experience of developing and implementing a marketing strategy for a high-performing, multi-channel business.

Merlin is all about fun, so you’ll also need to combine your marketing prowess with an upbeat personality with passion and enthusiasm! A great sense of humour would also stand you in good stead!

Why join Team Blackpool?
When you join us, you’ll receive a competitive salary of between £50,000 - £60,000 (with some flex for the right person), 33 days holiday including bank holidays, 25% discount in our retail shops and restaurants, 40% off LEGO, and benefits (Group Personal Pension Plan, Employee Assistance Programme, Life Assurance, Private Medical Insurance.)

You’ll also get your mitts on a Merlin Magic Pass - giving you free tickets to our attractions across the globe.

apply now