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Customer Relationship Manager
Orlando, FL, USA
Orlando, FL, USA
Orange County
United States
Full time
10 Sep 2019
apply now
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for Customer Relationship Managers (NA) to join our Global ecommerce team, part of the Merlin Digital family. This role will be based in Orlando, Florida.

Reporting into the Head of eCommerce NA, the Customer Relationship Managers will be primarily responsible for employing intelligent and innovative digital and direct marketing techniques that leverage the email database to grow converting website traffic, web revenue and yield across the region.

The ability to use data and think beyond email and consider other digital touch points for smart integrated marketing using data will be crucial to success in this role. In time, when appropriate systems are in place, this role will also be responsible for managing the CRM/DMP.

This is a highly autonomous role which will improve the regional email/direct marketing strategy in line with the global central strategy. To ensure local relevancy while utilising industry best practice, the role will also work alongside the attraction Marketing teams as well as the Marketing Directors, Regional SEO & Performance Manager and eCommerce Manager to drive performance.

We are looking for the following skills and experience…

We’re looking for someone who is able to demonstrate a true passion for the digital marketing sector; trying new strategies and using ‘out of the box’ tactics is something that excites our perfect candidate. They will be able to drive smart strategy whilst also getting their hands dirty with implementation; this is an absolute non-negotiable!

The successful candidate will be someone who doesn’t shy away from a challenge, who is capable of working in a fast-paced environment, and who can represent multiple brands well across a range of digital marketing mediums.

Key requirements are:
• Proven experience in CRM/direct marketing role for consumer brand with a proven track record of delivering growth against KPIs.
• A proven capability of launching digital marketing strategies is absolutely vital along with a strong background in data analytics. Sound understanding of the Google Suite (e.g. Google Analytics) as well as knowledge of CMS systems. Knowledge of HTML / JavaScript / CSS skills would be beneficial.
• Excellent communication and stakeholder management skills with the ability to effectively educate and influence stakeholders.
• Confident problem-solver able to work under pressure, when required, and a hands-on can-do mentality.
• A data driven, proactive and creative approach to problem solving.
• Strong organisation skills, with the ability to multi-task and hit the ground running within a hands-on role.
• You thrive on ownership and accountability – and have a proven track record of acting on your own initiative to deliver change.
• Strong commercial savviness with the ability to identify new opportunities, build supporting business cases and execute.
• Comfortable with data, analysis and reporting against KPIs to influence decision making
• Proficient use of Excel to create and update reports and work with large data sets to draw insight from.
• Budget management experience.
• Agency and team management experience.
• Leisure / entertainment industry experience would be an advantage.

Last but not least.. you will be a proud representative of the global Merlin Entertainments brand and will help bring to life the groups purpose, ‘The Merlin Way’.

The Benefits…
Great people, great perks! Alongside a fun and collaborative environment, with a competitive salary, you can enjoy our amazing benefits package, including a discretionary company bonus and of course a Merlin Magic Pass, which entitles you and your family and friends free admission to all our attractions worldwide.
apply now
Manchester Metropolitan University
Manchester Metropolitan University