Social Media Manager job with Legoland in Winter Haven, FL, USA | Leisure Opportunities
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Careers with Legoland
Social Media Manager
Winter Haven, FL, USA
Winter Haven, FL, USA
Polk County
United States
Full time
12 Mar 2020
apply now
About us…
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.

About the role...
We are looking for an experienced Social Media Manager who knows how to navigate this cluttered ever-evolving media landscape and determine the best social strategy and tactics for our Resort. This person should be a self-starter, excellent communicator and storyteller, team player and strategic thinker who can energize and motivate a diverse group of stakeholders to create the best content for the Resort that is built for kids to take the lead.

What you’ll be doing...
• Craft the strategy, including the objectives, goals, and metrics to be applied across the social media landscape.

• Manage social media marketing campaigns and day-to-day activities including:

- Curate and create content to reach the company’s ideal customers.
- Lead the development of all published content (images, video and written copy).
- Compile report for management showing results (ROI).
- Oversee design (ie: Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Proactively generate programs/campaigns to build community of followers and fans

• Build and grow a strategic influencer program

• Oversee collaboration and productivity of a team of peers responsible for social media monitoring and content creation.

• Monitor trends in Social Media tools, applications, channels, design and strategy, providing recommendations for use and innovation.

• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.

• Collaborate with media and digital agencies to provide best practices for social media content development

Who we’re looking for...

This role requires a minimum of three years of progressive experience in social media marketing with a proven track record for successful content creation and analysis.

The Social Media Manager needs to demonstrate:
• Proficiency in developing social media marketing campaigns
• Strong communication skills
• Excellent verbal, written and analytical skills
• Strong organizational skills with attention to detail
• Ability to build and maintain effective business relationships
• Computer proficiency in relevant social media platforms and measurement programs, as well as Microsoft Outlook, PowerPoint, Word, & Excel

A bachelor’s degree in communications, advertising, business, marketing, or closely related field (or equivalent education and experience) from a four-year college or university is required.

Where you'll work...
LEGOLAND Florida, 1 Legoland Way
Winter Haven, Florida, 33884
United States

What you'll get...
In addition to a fun and friendly environment, you will also find: competitive salary free entry to LEGOLAND Florida Resort (which also extends to family and friends) 30% discount on LEGOLAND Florida Resort food, beverage and retail products, tuition assistance, free unlimited usage of the local transit system

Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments!

Here at Merlin Entertainments we are proud to have a diverse workforce, and we’re all about providing equal opportunities to the whole team. Because of this we are committed to an active all together program which starts with our recruitment and selection process.
apply now
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