A blueprint for the industry: Raison d’Etre launches green strategy
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A blueprint for the industry: Raison d’Etre launches green strategy

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We hope our new ‘green strategy’ will become a blueprint for the industry to follow when it comes to establishing responsible and ethical wellness projects across the world

Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020.

Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative:

“We hope that our new ‘green strategy’ will become a blueprint for the industry to follow when it comes to establishing responsible and ethical wellness projects across the world".

The firm has been monitoring international scientific breakthroughs and regulatory changes relating to sustainability and these have informed the new strategy which will focus on four key areas: The environmental impact of materials and fabrics and the quality of air, water and light.

Raison d’Etre will use this framework to ensure environmentally sustainable decisions are made in relation to development projects, with the aim of minimising the impact on the surrounding environment.

“Our industry has made great progress in recent years in relation to sustainability,” said Gund. “But it’s an ever-evolving issue, so it’s important to keep analysing and evaluating what more can be done.

“Our team is spread across the globe, so we have a finger on the pulse of the international challenges that come with adopting sustainable practices. This knowledge has helped us create considered, ecological standards that will allow us to support developers, contractors and owners in incorporating sustainable practices into their businesses.

“It’s vital that we take the lead when it comes to such incredibly important issues as sustainability,” said Gund.

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