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A cost effective solution for The Gym
The first of a new chain of budget health clubs that offer a flat rate membership of £9.99 per month is due to open this May in Hounslow, London.
The Gym, as it’s called, will use Cybex fitness equipment and an online CRM for low-cost, low-staffing club management.
“Our membership system is unlike virtually every other health club – incredibly simple, one category, one price. It also means that by joining one club, you join them all, said CEO John Treharne.
The CRM system is set up by leisure management software provider ClubRunner and provides the ability to join online and for the company to have a slick financial collection system.
Since the sales office opened in December 2007, 84 per cent of members have joined online. The system collects all direct debit data, largely eliminates administration and passes new member information on to The Retention People, a company that strategise to maintain club membership.
The ‘no frills’ service is meant to be similar to the EasyJet process, according to Treharne, “very simple and straightforward so people don’t drop out.”
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