Spa concept design company A.W. Lake Design is set to launch the Icebox, a new cold therapy experience that could be offered in spas.

Developed over a two-year period, the Icebox consists of three cryo-chambers contained inside a single unit. Each chamber offers a different air temperature, ranging from 7°C/45°F to -23°C/10°F, and features natural 'special effects' such as wind chill, humidity and dryness effects.

The Icebox builds up resistance to cold gradually by exposing the body to various temperatures and environments, activating stress response pathways that strengthen the body's defence mechanisms and build up overall resilience to daily stresses and illnesses.

Adria Lake, owner and founder of A.W. Lake says: "Recent studies comparing the effect of cold-water immersion (ice bath) versus cold air exposure conclude that cold air is much more effective in increasing red blood cells production, releasing endorphins, and strengthening out immune systems."