Aberdeen Sports Village puts digital connectivity at its core
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Aberdeen Sports Village puts digital connectivity at its core

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We knew we needed to enhance the atmosphere, modernise kit and move with industry trends in terms of connectivity and tracking.
– Kris McIntosh, Health & fitness Development Manager, ASV

The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.

The site reopened in August 2019 with capacity for 9,500 members. Since re-opening, membership has increased by 17 per cent.

Kris McIntosh, Health & Fitness Development Manager at ASV, says: “We knew we needed to update to enhance the atmosphere, modernise kit and move with industry trends in terms of connectivity and tracking.” The key priority was to transform ASV with a modern, digitally linked workout area.

It’s for this reason that ASV selected Precor’s Preva – which captures workout data from CV machines and enables members to set and track goals, plus earn motivational virtual badges.

“Preva gives us the ability to gather data like never before,” says McIntosh. “We use it to check equipment status daily, monitor footfall at peak times and schedule functional sessions around those to utilise our offering more efficiently. From a maintenance perspective, we have access to every piece of kit’s status, which allows us to highlight specific trends and instantly report faults, decreasing downtime.”

In March 2019, Precor partnered with Sony to deliver digital tracking on its strength kit too. Preva stats are automatically downloaded to the Advagym app, giving users an entirely connected gym experience.

“Members touch their phone to Sony Advagym sensor ‘puck’ to start tracking sets and reps in real-time, with stats automatically uploaded to the app,” says McIntosh. “I’ve been incredibly impressed. I use the system to monitor utilisation – I know what kit’s being used, how often and when. We had over 1.8 million repetitions across fixed weight machines throughout September. These are astonishing statistics.”

Members requested a better functional training area, so ASV installed the Assault Range and an Open Format Queenax Training Rig. ASV also opted for Precor’s unique mix ‘n’ match on CV offering. “This was a big part of our decision to work with Precor – it allowed us to adapt to exactly what our customers need but maintain that premium feel,” McIntosh says.

He adds that value also came from Precor’s ability to pull numerous suppliers together. “Our sales rep Colin has been there right from the start. Always approachable, always helping to liaise with suppliers. He was crucial in getting Advagym up and running and his problem-solving was critical.”

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Precor: Covid-19 (Coronavirus)

We know your members’ health and safety is your number one priority. With the current situation, Precor wants to ensure that you, your trainers, and your exercisers are equipped for any circumstances and can stay on track to living a healthy lifestyle and maintaining a top-class customer experience.

We have created a content library to give everyone the resources they need to be able to keep up with their health and wellness – including home workouts, fitness tips, mindset and nutrition tips, and information for personal trainers. Alongside this, a short guide to engaging with members via social media and some cleaning recommendations.

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Company Details
Precor UK
Through the continual development and provision of premium fitness products and services, Precor can help you to achieve greater member satisfaction and maximum commercial success. Precor is part of the Amer Sports Corporation, one of the world's leading sports equipment companies, with other internationally recognised brands including Wilson, Atomic, Suunto, and Salomon.
Address
Theta Building, Lyon Way, Frimley, Surrey GU16 7ER

World Headquarters (USA):
20031 142nd Avenue NE, P.O. Box 7202, Woodinville,
WA 98072-4002, USA. Tel: +1 425 486 9292
Telephone
+44 (0)1276 404900
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