Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
truGym
Stockton-on-Tees
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK
star job
Torridge District Council
£40,000 - £45,000pa
Bideford, Devon
Carmarthenshire County Council
£19,312 - £20,092pa
Carmarthen Leisure Centre, Carmarthenshire
Horizon Leisure Centres
Hampshire

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

Job opportunities
Impulse Leisure
up to £25,000pa + benefits + relocation package may be considered
location: Thurrock, Essex, United Kingdom
more jobs
The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

Sign up for FREE ezines & magazines
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low- impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.
HAF,FIT,IND,PTS
imagesX/THUMB343017_343132_161577.jpg

More News

1 - 15 of 43,479
22 Oct 2021
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 million more adults becoming physically inactive in the 12 months ... More
22 Oct 2021
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing ... More
21 Oct 2021
The first énergie Fitness club has opened in Spain as part of a push for global expansion. énergie Barcelona St Cugat will be operated by ... More
21 Oct 2021
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone. The main truss of the large, single biome of ... More
21 Oct 2021
Scotland's UNESCO World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail. The trail connects the country’s 13 place-based UNESCO ... More
20 Oct 2021
A global innovation competition has been launched to find ways to encourage and support more older workers to return or remain in the workplace. The ... More
FIBO Exhibition
FIBO Exhibition
20 Oct 2021
Work has been completed on two new spectator stands at Lord's Cricket Ground in London, UK, adding 2,600 seats to the total capacity of "the ... More
19 Oct 2021
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes the number of studios open – or contracted to open ... More
18 Oct 2021
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. Research from Edith Cowan University (ECU) in Perth, Australia, has ... More
18 Oct 2021
The global health and fitness industry is returning to a busy programme of live trade shows and industry events, following an 18-month period in which ... More
15 Oct 2021
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. Intelivideo's on-demand and trainer-led programming ... More
15 Oct 2021
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at the DCMS, has promised that the government will place sport ... More
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
13 Oct 2021
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, studios and wellness facilities for ... More
13 Oct 2021
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" ... More
13 Oct 2021
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the fullest role in improving the health of the nation". Speaking ... More
Les Mills
Les Mills
1 - 15 of 43,479
Technogym
Technogym