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BTA aims to help meet needs of foreign tourists
As the British tourism industry endeavours to drive back millions of foreign visitors in the wake of foot and mouth disease, the BTA is urging hoteliers to concentrate on 'the little things' to ensure their guests are happy, feel at home and ready to make a return trip. Apparently, little matters more than the bathroom. Many visitors cannot understand why the British so often insist on putting carpets in bathrooms. The BTA advises that if guests from across Europe are to be made to feel really welcome, they should be given a room with tiled floors rather than carpets. In a series of profiles of more than 20 key overseas markets, the BTA reveals the 'likes and dislikes' of each country - what visitors to Britain expect to find when they get here and what the tourism industry can do to help make their stay as comfortable as possible. For example, Canadians are reported to hate being confused with Americans in much the same way that a Scotsman does not like being confused with an Englishman, and Italians apparently find British double beds too narrow. The profiles are published on BTA's travel industry website, www.tourismtrade.org.uk.
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