BTA takes international tourism bosses on rural tour
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BTA takes international tourism bosses on rural tour

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The British Tourist Authority has embarked on its four-day summit taking international tourism chiefs on a whistle-stop tour of the UK's rural attractions in order to dispel myths about the foot and mouth outbreak. Delegates from the USA, Canada and Japan will visit Scotland and Cumbria in a private jet supplied by British Airways, while tourism chiefs from Europe will be wooed by Dartmoor, Cornwall and North Wales. The parties will convene in London later this week (20 April) to visit Windsor Castle and Downing Street, where Tony Blair is expected to add to his message that overseas visitors should not be put off by foot and mouth and that Britain is open for business. Meanwhile, the Centre for Economics and Business Research has estimated that losses to the tourism industry caused by foot and mouth will amount to £5bn in an industry worth £61bn.

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The British Tourist Authority has embarked on its four-day summit taking international tourism chiefs on a whistle-stop tour of the UK's rural attractions in order to dispel myths about the foot and mouth outbreak.
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