Beat the Street project to expand across England following £3.3m cash injection
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Great Aycliffe Town Council
£23,836 - £26,317
Newton Aycliffe, UK
énergie fitness
Competitive
Warrington, UK
Center Parcs
Circa £20,400 per annum, pro rata, plus commission
Warminster, UK
St Pierre Park Hotel and Golf Resort
Competitive salary plus benefits
St Pierre Park Hotel & Spa
star job
Fife Sports and Leisure Trust Ltd
£83,020 - £85,510
Dunfermline, UK

Beat the Street project to expand across England following £3.3m cash injection

Job opportunities
training opportunity
Institute of Swimming
location: Nationwide
Kirklees Active Leisure
£37,042 per annum
location: Huddersfield, UK
Disability Sports Coach
£20 - £25 per hour
location: London
more jobs

A community initiative which seeks to turn towns and cities into "giant playgrounds" for children – in order to get them physically active – is set to expand across England.

The Beat the Street project has received £3.3m worth of Lottery funding, which will see a further 59 'games' being rolled out across South West England and the East Midlands.

Already active in 72 towns and cities across the UK and Europe, the programme was set up by Intelligent Health.

The game sees individuals, or teams – often schools and families – use a card to tap into ‘Beat Boxes’ located on lampposts all across town.

When users tap into a new location they score points for the distance they have walked, cycled or scooted to get there – with a central website keeping a running total and allowing people to play in teams, competing against others in the same town.

The game lasts for two months in any location, with cards available from libraries, hospitals, supermarkets and leisure centres.

A card must then be registered on each town’s own Beat the Street website, where maps of Beat Box locations can also be found, before a player can head out and get tapping.

Prizes are on offer for the best performing groups in specific categories and Dr William Bird, the brains behind Beat the Street, believes his game helps get a whole town active.

“Walking isn’t just a physical activity, it’s a social interaction where people can connect with the outdoors and rediscover their roots,” he said.

“As doctors our role is based on reaction, we recommend activity and prescribe medicine, but Beat the Street focuses on preventing illnesses in the first place.

“Moving upstream from the NHS, we are changing behaviours in whole towns and whole cities. It’s amazing to see people taking ownership and mass participation with some schemes having more than 40,000 people playing in just a week or two.”

More than 850,000 people have taken part in the game in the last five years, with findings showing that participants increased their weekly walking by 180 minutes a week and their overall levels of physical activity by 335 minutes per week in the six months after playing the game.

The £3.3m funding is expected to support more than 655,000 people to get active.

“By getting people outside, socialising, and exploring their local area, Beat the Street makes being active fun no matter how fit you are,” said Sport England's executive director for children, young people and tackling inactivity, Mike Diaper.

Sign up for FREE ezines & magazines
A community initiative which seeks to turn towns and cities into "giant playgrounds" for children – in order to get them physically active – is set to expand across England.
SAR,PAC,PLY,HAF,PHR,PUB
THUMB29551_722783.jpg

More News

1 - 15 of 42,128
21 Oct 2019
The International Paralympic Committee (IPC) has appointed two-time Paralympian Dr Mike Peters as its new CEO. Peters – who captained the USA 7-a-side football team ... More
21 Oct 2019
Plans have been revealed to build Europe's largest esports gaming hub in the Swedish capital Stockholm. Space Digital Culture Centres (Space) – a Swedish property ... More
18 Oct 2019
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event of the UK leaving the European Union. ukactive CEO Huw ... More
18 Oct 2019
A long-planned project to drill for geothermal heat to power the Eden Project site in Cornwall will finally go ahead, after EU and Cornwall Council ... More
18 Oct 2019
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life ... More
18 Oct 2019
Funding support for York's National Railway Museum, Coventry's 2021 UK City of Culture programme and infrastructure and maintenance work at local and regional museums across ... More
MoveGB
MoveGB
18 Oct 2019
MVRDV has recently completed the WERK12 mixed-use building in Munich, Germany, with elements that can be adapted for use by different tenants and an artistic ... More
18 Oct 2019
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking place at the iconic Marina Bay Sands from 24 to ... More
18 Oct 2019
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each week, according to new guidelines published in the Medicine & ... More
18 Oct 2019
Native has opened the UK's largest aparthotel, designed by Archer Humphryes Architects, in Manchester's former Ducie Street railway goods warehouse. Covering 20,000sq ft (1,900sq m), ... More
18 Oct 2019
The Health Foundation has called for a more joined-up, whole government approach to policy-making, in order to ensure the future health of young people. The ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design ... More
Royal Life Saving Society UK (RLSS)
Royal Life Saving Society UK (RLSS)
17 Oct 2019
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A study published in the Canadian Journal of Cardiology investigated the ... More
17 Oct 2019
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building in London for use by local residents and office workers. ... More
17 Oct 2019
A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the ... More
STA
STA
1 - 15 of 42,128
Manchester Metropolitan University
Manchester Metropolitan University