Bounce back faster with a new risk-free joiner channel
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
Actif Sport and Leisure
£19,312* - £20,092* *pro rata
Carmarthen Leisure Centre
Armathwaite Hall Hotel & Spa
Keswick, UK
The Lansdowne Club
Uncapped Earning Potential
Mayfair, London, UK
Moray Sports Foundation
Package circa £60k
Moray Sports Centre, Elgin, Scotland

Bounce back faster with a new risk-free joiner channel

Job opportunities
IRO £3,500+ per month
location: East Coast of Saudi Arabia
The Lansdowne Club
Uncapped Earning Potential
location: Mayfair, London, UK
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost
– Jamie Owens

The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:

  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month
  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet
  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress
  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.

If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.

Sign up for FREE ezines & magazines
Company Details
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.
Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

More News

1 - 15 of 43,231
19 Apr 2021
Global wellbeing organisation Therme Group has become a strategic investor in experiental art company Superblue. The investment has been made through the group's Therme Art ... More
19 Apr 2021
Plans have been approved for a major new visitor attraction in Bristol, UK. The Arc will see a glass cabin, suspended between two super-strong carbon ... More
16 Apr 2021
Health clubs and gyms will be able to open their doors to individual training sessions on 30 April. As with other home nations, however, indoor ... More
15 Apr 2021
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and ... More
15 Apr 2021
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least ... More
14 Apr 2021
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of its strategy to increasingly engage with EU health policymaking. Launched ... More
FreeMotion Fitness
FreeMotion Fitness
14 Apr 2021
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater ... More
13 Apr 2021
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now in its ninth year, the award celebrates organisations that have ... More
13 Apr 2021
Alton Towers theme park in the UK will offer visitors the opportunity to indulge in some 80s nostalgia when it launches three "retro" rides this ... More
12 Apr 2021
Health clubs, leisure centres and studios in England have opened today (12 April) for the first time during 2021. Some opened their doors to exercisers ... More
11 Apr 2021
A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US. The National Health ... More
09 Apr 2021
A parliamentary report is calling for a £3bn intervention fund to build back better health as we come out of the COVID-19 pandemic. The report, ... More
Venueserve UK Ltd
Venueserve UK Ltd
09 Apr 2021
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters. According to an annual survey, conducted ... More
09 Apr 2021
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary ... More
09 Apr 2021
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed painkillers, according to new guidance from the National Institute for ... More
1 - 15 of 43,231
Active IQ
Active IQ