'Boutiques will crush the big box operators': Xponential’s Geisler predicts industry upheaval
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Lancaster University
£35,326 to £40,927
Lancaster
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK
énergie group
Competitive
Bow, London, UK
Leigh Sports Village
£19,462 - £22,904pa
Wigan, Greater Manchester
Stevenage Leisure Limited
£6.56 to £8.91 per hour
North Herts Leisure Centre, Letchworth

'Boutiques will crush the big box operators': Xponential’s Geisler predicts industry upheaval

Job opportunities
Stamford Endowed Schools
£6.56 to £9.05 per hour
location: Stamford, Lincolnshire, United Kingdom
Heritage Great Britain
£38,000 - £40,000
location: Land's End, Cornwall, United Kingdom
Horizon Leisure Centres
location: Hampshire, United Kingdom
more jobs
We’re seeing some of the big boxes try to bring in boutique modalities, but none of them have been able to do it well

Xponential Fitness founder Anthony Geisler sees a dominant future for his boutique fitness business, and one in which the big box operators have been crushed by the rise of boutiques.

Speaking to Health Club Management in an exclusive interview that’s featured on the cover of the March 2019 issue, Geisler looked ahead five years and predicted how the fitness landscape would look. He pulled no punches in predicting that Xponential would lead the way for boutiques, and his message for big box fitness was a daunting one.

“In five years, we’ll have reinforced our position as the dominant force in boutique, with thousands of locations and a much larger international profile. Looking at the bigger picture, I think boutiques will crush the big boxes. We’re seeing some of the big boxes try to bring in boutique modalities, but none of them have been able to do it well.”

Geisler said that even those boutiques that had been acquired by a big box operator have grown very slowly. “Blink Fitness, for example, has been around for a long time and I think it has 150 locations. We would have had 1,000 in the same period.”

The key to achieving such growth is through operating a franchise model, he said. Xponential Fitness has eight boutique brands, covering pilates, cycling, rowing, yoga, barre, running, stretching and dance-based cardio. Its growth plan for each brand within the business envisages a four-year process in which, typically, more than 800 franchises should be sold, after which it is about maintaining and operating the business. There is also the selling of each brand’s international rights too, which the mostly US-based Xponential has been busy doing.

The model used to maximise the potential of each brand is actually a very simple one, Geisler maintains. “There are three simple components to all these businesses: the programming, the marketing and advertising, and the sales ‒ closing ratios, sales platforms, sales training. Once those three components are optimised, all we do is continue to deliver a great product and continue to charge for that product. That’s really the business we’re in across all modalities.”

Given the simplicity, though, shouldn’t it should be possible for competitors to adopt and adapt the model? “I’m not aware of anyone with more locations or modalities than us,” Geisler said, “and nor do I foresee anyone being able to duplicate what we’re doing.”

To read the full article see the March 2019 issue of Health Club Management here

Sign up for FREE ezines & magazines
Xponential Fitness founder Anthony Geisler sees a dominant future for his boutique fitness business, and one in which the big box operators have been crushed by the rise of boutiques.
HAF,FIT,IND,PTS,SAM,PHR
imagesX/THUMB341238_634947_247061.jpg

More News

1 - 15 of 43,482
26 Oct 2021
The Local Government Association (LGA) has called on the UK government to invest £875m in the nation's health and fitness and leisure facilities in order ... More
26 Oct 2021
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards. The global awards, organised by ... More
25 Oct 2021
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment brand that will target both the commercial and at-home markets. ... More
22 Oct 2021
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 million more adults becoming physically inactive in the 12 months ... More
22 Oct 2021
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing ... More
21 Oct 2021
The first énergie Fitness club has opened in Spain as part of a push for global expansion. énergie Barcelona St Cugat will be operated by ... More
FreeMotion Fitness
FreeMotion Fitness
21 Oct 2021
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone. The main truss of the large, single biome of ... More
21 Oct 2021
Scotland's UNESCO World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail. The trail connects the country’s 13 place-based UNESCO ... More
20 Oct 2021
A global innovation competition has been launched to find ways to encourage and support more older workers to return or remain in the workplace. The ... More
20 Oct 2021
Work has been completed on two new spectator stands at Lord's Cricket Ground in London, UK, adding 2,600 seats to the total capacity of "the ... More
19 Oct 2021
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes the number of studios open – or contracted to open ... More
18 Oct 2021
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. Research from Edith Cowan University (ECU) in Perth, Australia, has ... More
FIBO Exhibition
FIBO Exhibition
18 Oct 2021
The global health and fitness industry is returning to a busy programme of live trade shows and industry events, following an 18-month period in which ... More
15 Oct 2021
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. Intelivideo's on-demand and trainer-led programming ... More
15 Oct 2021
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at the DCMS, has promised that the government will place sport ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 15 of 43,482
FIBO Exhibition
FIBO Exhibition