CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Lex Leisure
Competitive
West Bridgford, Nottingham, UK
BeWILDerwood
circa £30,000 pa (dependant on experience)
Cheshire, UK
truGym
Competitive Salary and Benefits
Stevenage
Legoland
Competitive Salary
Billund, Denmark
Sea Life
Competitive
East Rutherford, NJ, USA

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020

Job opportunities
Sequoia Spa at The Grove
Competitive
location: Chandler's Cross, Hertfordshire, UK
Kohler Waters Spa
Competitive
location: St Andrews, UK
SportsJobs4Women
£1,900 / month + commissions (OTEs of £3,000 - Tax Free)
location: Jeddah Saudi Arabia
more jobs

It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the panel'>CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.

“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit active-net.org

Sign up for FREE ezines & magazines
Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Address
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
Telephone
+44 (0)1603 814233
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
imagesX/THUMB343776_855162_153902.jpg

More News

1 - 15 of 42,286
13 Dec 2019
Mid-market health club operator Total Fitness has acquired Pro-Fit Personal Training. The deal follows a five-year partnership between the two companies and will result in ... More
12 Dec 2019
Woods Bagot have been chosen to redevelop Adelaide's Central Market Arcade, with a design that will see it integrated with the city's adjacent Central Market ... More
12 Dec 2019
UK theme parks have been advised to take action to prevent future deaths, following the conclusion of an inquest into the accidental death of Evha ... More
12 Dec 2019
PureGym is set to become the second largest fitness operator in Europe, after revealing plans to acquire Danish chain Fitness World. Fitness World is the ... More
12 Dec 2019
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex. Located on several acres of countryside, the retreat offers ... More
11 Dec 2019
Discovery Destinations, a leader in real-world entertainment, has announced a new strategic partnership with UK-based immersive experience design firm Holovis. Holovis will act as a ... More
Alliance Leisure
Alliance Leisure
11 Dec 2019
Bvlgari Spa London, UK, has recently launched an exclusive collaboration with CBD brand KLORIS for the creation of the KLORIS Stress Melting Ritual. The 90-minute ... More
11 Dec 2019
England Netball has published its new Disability Strategy, in which it outlines plans to increase participation numbers among deaf and disabled women and girls. The ... More
11 Dec 2019
More than 40 sports industry leaders from across the UK have signed an open letter urging the main political parties to address the “alarming public ... More
10 Dec 2019
The Russian Anti-Doping Agency (RUSADA) is considering an appeal against the hefty ban given to the nation by the World Anti-Doping Agency (WADA). On 9 ... More
10 Dec 2019
A large-scale study on genetics has shown that being more physically active reduces the risk of prostate cancer. A study of 140,000 men found that ... More
10 Dec 2019
The Conservative Party has promised to invest £550m in grassroots football – if it wins the general election. The funding is part of a larger ... More
Focus Training
Focus Training
09 Dec 2019
London Resort Holdings Company (LRCH), operator of the upcoming London Resort theme park and entertainment destination in Swanscombe, Kent, has released new concept artwork showcasing ... More
09 Dec 2019
The Gym Group has confirmed plans to roll out a new small box format in the UK over the next 12 months. The format is ... More
09 Dec 2019
Representatives from the three main political parties have backed the view that physical activity has a major role to play in the nation’s health by ... More
MyZone
MyZone
1 - 15 of 42,286