CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
Mytime Active
£16,000 - £18,000 per annum
Birmingham, UK
The Blackpool Tower
£28,000 - £32,000
Blackpool, UK
star job
The Gym Group
Competitive salary plus benefits
Nationwide, UK
Enable Leisure & Culture
Barnes, London, UK

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020

Job opportunities
Water Babies
location: Devon based but includes UK and international travel, United Kingdom
training opportunity
Focus Training
location: Nationwide, United Kingdom
Springboard Swimmers
£15 and £25 per hour
location: London Borough of Richmond upon Thames, UK
more jobs

It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the panel'>CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.

“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit

Sign up for FREE ezines & magazines
Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
+44 (0)1603 814233
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

More News

1 - 15 of 42,371
20 Jan 2020
Trafford Council has approved plans to build a new 4,850-seater stand at Emirates Old Trafford – the home of Lancashire Cricket. The new stand will ... More
20 Jan 2020
Scotland's new multi-million pound Regional Performance Centre for Sport has opened in Dundee. The £32m multi-sport facility houses a full-size indoor artificial pitch and an ... More
17 Jan 2020
Avanton, a London-based property developer, has announced plans to create an alligator farm and enclosure to be built on the UK capital's Old Kent Road. ... More
17 Jan 2020
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison office tower, which is currently being renovated by co-owners Olayan ... More
17 Jan 2020
The Gym Group is set to continue its fast pace of growth in 2020, with plans to open – on average – around two new sites ... More
16 Jan 2020
A new product aimed at the ageing population is combining wearable fitness tech with artificial intelligence to create a device designed to help predict potentially ... More
Alliance Leisure
Alliance Leisure
16 Jan 2020
Chelsea Warr, the UK Sport performance director, has stepped down from her role to join the Queensland Academy of Sport as chief executive later this ... More
15 Jan 2020
The Rugby Football League (RFL) has been awarded £660,000 from the Youth Endowment Fund to launch and evaluate Inspiring Futures – an initiative aiming to ... More
15 Jan 2020
BuroHappold will transform New York State's Erie Canal as part of a $300m (€269m, £231m) initiative to grow regional tourism, support outdoor recreation, reduce flooding, ... More
15 Jan 2020
A three-year research project will look to provide the physical activity industry with a better understanding of the needs of families with disabled children. The ... More
15 Jan 2020
Worries have been raised over the health of players at the Australian Open, after two matches were forced to be abandoned due to the presence ... More
15 Jan 2020
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its "taboo-busting" and "brave" take on what female fitness really looks ... More
14 Jan 2020
The increasing popularity of streaming services and wireless earbuds – along with the introduction of 5G connectivity and artificial intelligence (AI)-enabled devices – are set ... More
14 Jan 2020
London's Natural History Museum is set to a host an exhibition inspired by the creatures featured in JK Rowling's Fantastic Beasts And Where To Find ... More
14 Jan 2020
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in April 2020. Broster, who was named CEO in August 2017, ... More
1 - 15 of 42,371