HCM updates 2020 Fitness Trends with special COVID-19 edition
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HCM updates 2020 Fitness Trends with special COVID-19 edition

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COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model

2 Outdoor fitness3 High street gyms

4 Diversification5 Strength training

6 Fit tech7 Multi-brand businesses

8 C-19 recovery programmes9 Overfatness

10 PE11 Pandemic insurance

12 Mental health support13 Eliminating male bias

14 Swimming15 Post-exercise heat

16 Catering for introverts17 Trim trails

18 EcSOD19 Lobbying

20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

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COVID-19 has changed the world as we know it – and the fitness industry with it.
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