Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
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Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry

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After months of isolation, we want to see members happy and confident to step back into a live fitness environment and get back to the thrill of connection among their fitness communities
Martin Franklin, CEO, Les mills Europe

Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.

To celebrate the re-opening of the sector and return of group exercise, on Saturday 12 June the industry will unite for ‘The Fastest Way Back Launch Event’ with an exclusive livestream of the brand new Les Mills releases. Led by Les Mills Master Trainers, the day will include livestreams of some of the most popular workouts including BODYPUMP, BODYCOMBAT and BODYBALANCE.

Complementing in-club launch events and live classes, the livestreams will be available for the entire industry to share and add to their timetable in order to connect with even more of their members beyond their four walls.

The launch event also marks the start of Les Mills ‘Fastest Way Back’ campaign designed to support club partners with their reopening and recovery plans. If you’re planning on hosting an event in your club, Les Mills has also launched a great support package, which will give operators all the marketing tools needed to promote it, including copy and images.

Les Mills want to make this process as easy as possible so that clubs can get back to doing what they love and do best.

“After months of isolation, we want to see members happy and confident to step back into a live fitness environment and get back to the thrill of connection among their fitness communities, a driving force behind the industry’s recovery. We hope to see the industry join us on the 12 June in celebration, but equally look forward to seeing many more events over the course of the month,” says Martin Franklin, CEO, Les Mills Europe

To find out more and to get involved please get in touch at [email protected], and help spread the word to your members – they can sign up to the live stream here.

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Company Details
Les Mills UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**

LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.

Learn more about Les Mills here: www.lesmills.com/uk

Address
1 Alie Street, Aldgate, London E1 8DE
Telephone
+44 (0)20 7741 0060
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
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