ECB to invest £50m in transforming women's cricket
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Madame Tussauds
New York, NY, USA
star job
Strip Wax Bar & Boutique
Competitive Salary and Benefits
London, UK
New Hall School
£9.02 - £10.76 per hour
Boreham, Chelmsford, UK
Lex Leisure
West Bridgford, Nottingham, UK
Realistic OTE of £30,000
Nationwide, United Kingdom

ECB to invest £50m in transforming women's cricket

Job opportunities
Celtic Leisure
Circa £27,000
location: Neath Leisure Centre / The Vale of Neath Leisure Centre
Sylvestrian Leisure Centre
location: Snaresbrook, London, UK
Competitive Salary and Benefits
location: Stevenage
more jobs
To truly transform women’s and girls’ cricket, we must now move from targeted standalone programmes to addressing the whole pathway as one

The England and Wales Cricket Board (ECB) has pledged to transform women's cricket by investing up to £50m in the women's game over the next five years.

Around £20m will be invested over the next two years, with the total of £50m expected to be reached by 2024.

Funding will be targeted to enable cricket organisations to recruit more dedicated resources for the women's game, improve the female player experience and increase the opportunities for women to build careers in the sport.

ECB has also made a commitment to fund of 40 full-time professional, domestic contracts for women players. These contracts will be in addition to the existing England Women Centrally Contracted players.

The funding forms part of an ECB action plan to make cricket a gender-balanced sport – in which men's and women's cricket are treated equally.

The 10-point action plan aims to transform all elements of women’s and girls’ cricket in England and Wales – from increasing engagement and growing representation to improving opportunities across the game.

The plan focuses on five key objectives:

Participation: To increase the number of women and girls playing cricket recreationally

Pathway: To develop aspiring female cricketers (U11-17) as players and people

Performance: To drive the performance of England women’s cricket through a new semi-professional, eight region structure

Profile: To elevate the profile of women’s cricket through The Hundred, the England Women’s team and the elite game

People: To increase the representation of women across the cricket workforce

The plan has been published following two years of consultation with all 38 Counties and Cricket Wales, and detailed analysis of thousands of survey responses from the recreational and elite game.

To test some of the recommendations for the recreational game, ECB has run pilot programmes with over 600 cricket clubs to better understand the essential criteria in creating the most sustainable women’s and girls’ clubs.

"I've never been more excited by the opportunity in front of us right now," said Clare Connor, ECB's managing director for Women’s Cricket.

“Recent initiatives have given women and girls more opportunities to play, such as All Stars Cricket for 5-8-year-olds, the South Asian female activators programme, and the Kia Super League for our most talented domestic cricketers. But to truly transform women’s and girls’ cricket, we must now move from targeted standalone programmes to addressing the whole pathway as one.

“We have an amazing opportunity to make cricket the sport we want it to be - a sport that is modern, innovative and inclusive. I have been so heartened by the level of enthusiasm, commitment and support for this plan from everyone involved in cricket.”

ECB chief executive Tom Harrison added that transforming women’s and girls’ cricket is one of six priorities within the ECB’s Inspiring Generations strategy for 2020-2024.

“During the development of Inspiring Generations, and extensive conversations and research across the game, the strong appetite to transform cricket’s relationship with women and girls was abundantly clear," Harrison said.

“There is tremendous energy across the cricket network to pursue the game’s largest growth opportunity and to increase the number of women and girls playing, watching and volunteering at every level of the game.

“This plan, formed in collaboration with the whole cricket network, and supported by our commercial and media partners, represents a crucial step in achieving our ambition of making cricket a gender-balanced sport.”

Sign up for FREE ezines & magazines
Related news

ECB chief: 'Unforgettable summer of cricket' a once-in-a-generation opportunity for sport

18 Sep 2019
A memorable summer of international cricket for England concluded on 15 September with the men's ...

MPs to press cricket chiefs over World Cup legacy plans

07 Aug 2019
Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent ...

England women win broadcasting deal after Cricket World Cup success

09 Aug 2017
Women’s cricket will be shown on terrestrial television for the first time after the England ...

More News

1 - 15 of 42,117
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design ... More
17 Oct 2019
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A study published in the Canadian Journal of Cardiology investigated the ... More
17 Oct 2019
London-based project management outfit LXA has designed a 2,000sq ft (186sq m) boxing gym close to London Bridge that can be opened up to create ... More
17 Oct 2019
A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the ... More
17 Oct 2019
The number of UK adults classed as physically active has increased by 1 million in the past four years. Latest figures from Sport England's Active ... More
16 Oct 2019
The government is investing an additional £13m in Bikeability, a programme designed to ensure schoolchildren across England will learn essential cycling skills. Bikeability training is ... More
16 Oct 2019
Proposals for the redevelopment of the Alexander Stadium in Birmingham have been submitted to the city council’s planning department. The stadium is set to be ... More
16 Oct 2019
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state of Queensland. Healthworks offers full-service clubs with group exercise classes, ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by ... More
15 Oct 2019
Sportswear giant Nike is launching a programme which will support, empower and enable young people from BAME (Black, Asian and Minority Ethnic) backgrounds to become ... More
14 Oct 2019
London-based interior design firm Studio Duncalf has designed a new Alchemist restaurant in a former industrial warehouse that previously housed boat-building and set design workshops ... More
14 Oct 2019
English Premier League champion Manchester City FC has opened a sensory room for young fans at its Etihad Stadium. Situated in the North-East corner of ... More
14 Oct 2019
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) gym for the Newt Hotel in Somerset that they say ... More
14 Oct 2019
Around 5,000 people from low socio-economic groups have been encouraged to become more physically active during the first year of The Tackling Inactivity and Economic ... More
Servicesport UK Limited
Servicesport UK Limited
1 - 15 of 42,117
Manchester Metropolitan University
Manchester Metropolitan University