Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
énergie group
Self-employed
Southwark SE1, UK
Xercise4Less
Competitive
Newcastle-under-Lyme, UK
truGym
Competitive
Nationwide, United Kingdom

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible.
– Erik Blomberg, CEO of Eleiko

Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.

Sign up for FREE ezines & magazines
Company Details
Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.
Address
Kalstorpvagen 18,
Halmstad, 30262
Sweden
Telephone
+44 (0) 20337 04204
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
imagesX/THUMB342540_417616_92025.jpg

More News

1 - 15 of 42,816
10 Jul 2020
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run independently-owned sites or a small number of locations, as part ... More
10 Jul 2020
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the ... More
09 Jul 2020
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak. Revealing the ... More
09 Jul 2020
The UK's fitness industry can finally get back to business on Saturday 25 July, following the government's announcement today (9 July) that gyms and leisure ... More
09 Jul 2020
HCM understands a decision on reopening dates for gyms and also for spas will be made today at a one-off government press briefing by culture ... More
09 Jul 2020
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any time now. To calibrate interest and lighten the mood at ... More
ukactive
ukactive
09 Jul 2020
Exercising increases levels of a protein hormone secreted by the bones which has a powerful anti-ageing effect on the rest of the body. Osteocalcin, which ... More
08 Jul 2020
A free-to-access training platform has launched to help the sport and fitness workforce confidently return to work, as lockdown measures are eased. The £250,000 ReActivate ... More
08 Jul 2020
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 ... More
07 Jul 2020
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has said that it will begin opening its gyms and fitness ... More
07 Jul 2020
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand Octane Fitness – less than five years after acquiring it. ... More
06 Jul 2020
The government has confirmed that the £320m Physical Education and Sport Premium will be made available for the next school year (2020-21), starting this September. ... More
EMD UK
EMD UK
06 Jul 2020
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on 4 July, with CEO, Marc Diaper deciding not to proceed ... More
03 Jul 2020
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym Mywellness app. The service will ... More
03 Jul 2020
A number of gym operators are concerned that local lockdowns could come into effect in some areas of the UK before gyms reopen, further delaying ... More
STA
STA
1 - 15 of 42,816
British Military Fitness
British Military Fitness