Award­ winning creative director and storyteller Christian Lachel, executive creative director and vice president, BRC Imagination Arts, will host a spirited panel discussion for MuseumNext conference delegates with the brand home directors and curator/archivists from Guinness and Irish Distillers.

On the menu for this exclusive event will be the real stories behind the pint and the glass, followed by a chaser guaranteed to make the stories even more memorable. The panel will include the following speakers:

• Paul Carty, managing director for Guinness Storehouse

• Eibhlin Colgan, Guinness archive manager

• Claire Tolan, director Brand Homes and Education International Marketing, Irish Distillers Pernod Ricard

• Carol Quinn, archivist, Irish Distillers Pernod Ricard

MuseumNext Dublin takes place between the 18 and 20 April with speakers from leading organisations including Burning Man, the Museum of Modern Art, Tate Modern, Museu do Amanhã (Museum of Tomorrow), Science Gallery International, Natural History Museum, Yerba Buena Centre for the Arts and the National Museum of American History.

Kala Preston, conference director said, “We are really looking forward to MuseumNext this year. The city of Dublin is such a vibrant location and the cultural venues in the city have really jumped on board with the conference, organising tours, talks and hosting events for delegates, who are sure to have a great experience.”

MuseumNext Dublin 18-­20 April. Purchase your ticket here: www.museumnext.com