Ticketing website Eventbrite has announced it has partnered with Facebook following the social network’s introduction of a “Buy Tickets” button on its event pages.

Previously event organisers creating a Facebook event could only provide a URL to their preferred ticketing provider, but the new button provides this link instead, giving it more prominence on the event page.

The button does not yet allow transactions to happen direct through the event page but takes users to a third party website.

Eventbrite stated via its blog it has long regarded Facebook as a powerful way for event organisers to promote their events and sell more tickets.

Event organisers can create a Facebook event themselves and direct users to Eventbrite to purchase tickets, or create an event via Eventbrite and publish it to Facebook with the “Buy Tickets” button in a one-click process.

The ticket-purchasing feature is currently only available to events created by a Facebook Page rather than individual users.