Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
energie fitness
£9.50 - £10 per hour
Energie Fitness, Archway, London
InspireAll
up to £24,336pa
The Venue, Borehamwood, Hertfordshire
University of Sheffield
£20,134 – £20,400pa
Sheffield, Yorkshire
South West London & St.Georges NHS
£28,837 - £31,539pa pro rata
Tooting, London
Wigan Council
£38,553 - £42,614pa
Wigan, Greater Manchester

Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive

Job opportunities
Darlington Borough Council
£32,798 - £35,336pa
location: Darlington, Co. Durham, United Kingdom
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
more jobs

Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.

Fox, which recently signed a deal with the Al Ahli Holding Group (AAHG) to develop the first Twentieth Century Fox theme park and resort in Dubai, is currently planning a global expansion of its theme park division, which will come first to Malaysia in 2017 and then Dubai in 2018.

With the region’s theme park sector experiencing rapid growth, Dubai has been touted as ‘Orlando 2.0’, emulating what the popular US tourist destination has done to establish itself as the world’s theme park capital.

“Orlando is the golden goose,” said Lombardo speaking exclusively to Attractions Management. “I think that’s certainly the approach and the learning that Dubai is following.

“If you look at the key hallmarks of Orlando, you’ve got big studio parks like Universal and Disney – the ‘kings of the hill’ there. Then you’ve got operators like SeaWorld and Legoland – you’ve got critical mass of all the ‘biggies’ and they’re all doing well.

“In Orlando all the ships rise on that tide. That’s exactly what Dubai aspires to. If you look at the tourism growth and the key markets, Malaysia offered us a gateway to China, Dubai offers us a gateway to Europe, which is a very mature marketplace for parks. There’s limited opportunity in Europe, whereas Dubai offers that massive gateway to Europe and allows us a touching point to those very important consumers.”

Lombardo, who is Fox’s senior vice president of global live and location based entertainment, said that Dubai, which is emerging as a new hub for visitor attractions, had learned from mistakes made during the global financial crisis.

“I was working for BRC back in the day during the first rush in Dubai,” said Lombardo. “Everyone was trying to build 10 parks and we were working on some of them ourselves. As we saw, that all fell apart in the wake of the financial crisis. Dubai has learned quite a bit from that and with this new wave of development has applied some very thoughtful strategy to the way it’s going to enter and grow in this market.”

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, the importance of theme parks and other visitor attractions to maintain attendance following the 2020 World Expo was stressed by Lombardo.

“You’ve got Dubai Parks and Resorts, a multi-studio park under construction; you’ve got IMG Worlds of Adventure; you’ve got Warner Brothers in Abu Dhabi. Those are all great indicators for us,” he said. “With the Fox park in Dubai, you’re starting to approach that critical mass you need to create a thriving marketplace in that region.

“The projects themselves are the right size and there’s a keen effort to build for the market now, something I think you see that in all the projects that are being announced there.

“When we look at a market, one thing we look for are mega events. If you look at what happened in Shanghai and Beijing after Expo and the Olympics, or you look at what’s set to happen in Brazil with the upcoming Games, Dubai has got the World Expo in 2020. They’re probably going to double hotel counts to gear up for that capacity. They're going to then need to sustain that demand when it ends. These types of park projects are the destinations that are going to sustain that critical mass. I think Dubai has really entered a next phase of their development. It’s very exciting.”

Sign up for FREE ezines & magazines
Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
TAW,VAT
87311_858863.jpg

More News

1 - 15 of 43,742
14 Aug 2022
World Gym International has launched a strength-only gym concept, which it says will cater for a need to provide franchisees with the option of a ... More
12 Aug 2022
A new open water swimming venue will has been launched in the heart of Canary Wharf, London, UK – one of Europe's most prestigious office ... More
11 Aug 2022
The International Museum Construction Congress (IMCC) will take place in the Norwegian capital city, Oslo, from 6 to 8 November 2022. Now in its seventh ... More
11 Aug 2022
The Grand Egyptian Museum is set to finally open its doors after a design and construction project which has taken more than 20 years to ... More
11 Aug 2022
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning. Roberts ... More
10 Aug 2022
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions according to the new 2022 IHRSA Global Report. The recovery ... More
Les Mills
Les Mills
10 Aug 2022
The Horniman Museum in London, UK has agreed to return a collection of artefacts looted in the 19th Century from the Kingdom of Benin. The ... More
09 Aug 2022
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s ... More
09 Aug 2022
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation ... More
09 Aug 2022
Actress, singer and long-term wellness advocate, Dame Olivia Newton-John has died aged 73. Newton-John became a passionate champion of the wellness industry after first being ... More
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
05 Aug 2022
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating costs of its 25m swimming pool this summer. Leading a ... More
Fitness On Demand
Fitness On Demand
04 Aug 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More
03 Aug 2022
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster. The Dingo Racer spinning coaster, which was built by Reverchon Rides, ... More
02 Aug 2022
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s ... More
1 - 15 of 43,742
Les Mills International
Les Mills International