Fitronics’ brand The Retention people (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.